Senior Merchandising Manager, Offline

Job Overview
Overview
The Sr. Merchandising Manager, Offline for Crocs China reports to the Merchandising Director and supports the merchandising vision across Wholesale Partner Stores and Own Retail stores. This role brings together brand creative, marketing initiatives, product strategy, and store-type assortment planning to create a compelling consumer experience while enabling the commercial team to drive sales and margin performance
What You'll Do
- Drive product assortment strategies and seasonal product storytelling to support consumer demand, brand objectives, and revenue growth.
- Drive execution of Go-To-Market (GTM) initiatives and cross-channel product plans in alignment with global merchandising direction.
- Manage assortment, pricing, and promotional activities to optimize sales, margin, and inventory performance.
- Manage business performance reviews and action plans to achieve revenue and profitability targets as well as identifying opportunities and risks.
- Communicate product lifecycle strategies, seasonal priorities, and key product stories across cross-functional teams and business partners.
- Build and maintain good relationships with partners to ease communication and serve for long term cooperations with brand.
- Maintain strong knowledge of consumer behavior, market trends, competitive landscape, and store performance to support merchandising decisions.
- Track project execution, store feedback, and market insights to drive continuous improvement in assortment, pricing, and promotional strategies.
- Bachelor's degree or above in business, merchandising, marketing, or a related field.
- At least 10 years of progressive experience in planning and merchandising; footwear experience preferred.
- Proven revenue accountability with strong understanding of market competition, consumer behavior, and market trends.
- Knowledge of fashion and product trends with the ability to translate insights into commercial concepts and seasonal product stories.
- Strong organizational, analytical, and problem-solving skills with the ability to take initiative and adapt quickly to change.
- Excellent communication skills, fluent English required, with the ability to simplify complex messages and influence stakeholders across all levels.
- Proficiency with Microsoft Office applications, including Outlook, Excel, PowerPoint, and Word; advanced Excel knowledge preferred.
- Ability to work successfully in a highly cross-functional matrix environment; travel as required.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate
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What to Expect Along the Way
Every career journey is unique, but we're committed to making the process as transparent and seamless as possible. Here's a look at what you can expect as you explore opportunities with Crocs, Inc.
Applying is just the beginning. Once you submit your application, our Talent Acquisition team will review your experience and explore where your skills and aspirations align best within Crocs, Inc.
If there's a match, you'll have the opportunity to connect with recruiters, hiring managers, and future teammates while learning more about our culture, brands, and opportunities.
And even if the timing isn't right for a current role, you'll become part of our talent community, helping us stay connected and consider you for future opportunities that may be the perfect fit!
At Crocs, Inc., the way we work varies across our brands, functions, and locations around the world. Depending on the role, opportunities may be onsite, hybrid, or remote. Many of our teams thrive through in-person collaboration, while others offer greater flexibility based on business and team needs.
No matter where you're based, you'll be part of a connected global community focused on innovation, teamwork, and making an impact.
Whether you're considering life near the Colorado mountains at our global headquarters, trading your commute for a stroll along Boston's historic streets, or pursuing opportunities in one of our offices around the world, we're here to support your move. Through our relocation partner, we help make the transition as seamless as possible so you can focus on what matters most, starting your next chapter with Crocs, Inc.
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