About Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands, Crocs and HEYDUDE, we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
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Who We Are.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
Crocs, Inc. Brand History.
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2002
BEACH CLOG launch at the Miami Boat Show
Crocs acquires JIBBITZ for $30M and begins dominating personalization
2006
2009
The next icon of our business, CROCBAND
Our first collab, with POST MALONE
2018
2022
HEYDUDE acquired by Crocs
2022
ECHO launches and becomes our most impactful iteration
2023
Celebrities & partners join the HD team rockin Wally & Wendy
2024
Crocs Inc. builds and opens Las Vegas Distribution Center (LVDC)
2024
EXP, formally launches to elevate our brand
2025
STEVEN SMITH, Head of Innovation Design, joins Crocs, Inc.
2025
HEYDUDE, opens first ICON retail store in Austin
Our Values.
Guided by Values. Driven by Purpose.
Delightfully Democratic
We celebrate one-of-a-kinds and stand together with all different kinds.
Imaginative Innovation
We stretch the possibilities of design and creative thinking so you can reach your highest potential.
People-Purposed Design
We think people-first at every step. We design for everything you do and everywhere you go.
Unapologetic Optimism
We make a choice every day to have an open mind and look on the bright and colorful side.
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Inherent Simplicity
We know smart doesn’t have to mean complicated. So we keep things simple, light and totally intuitive.
Confidently Comfortable
We support comfort on every level, because when you’re comfortable, you can do anything.
Meet The Teams.
It takes a lot of incredible people all over the world to do what we do at Crocs, Inc. From IT and Finance to Product Design, Merchandising, Marketing, Legal, and Retail, every team plays a unique role in getting our iconic footwear into the hands (and onto the feet) of fans everywhere.
Want to see how it all comes together? Step behind the scenes and discover what each department brings to the table.
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