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Manager, Digital Marketing
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Job Overview
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
We're looking for a Manager, Digital Marketing to lead and optimize performance marketing in Korea, managing end-to-end campaign execution across key local and global platforms: Naver, Google, Kakao, Meta, Criteo, Impact, Payco, and relevant marketplace media & ads. This role will be the Korea in-market expert who drives measurable growth through strategy, hands-on execution, partner management, and performance optimization-while collaborating closely with and reporting into our Global Marketing Hub based in Colorado, USA. You'll work cross-functionally with global and regional stakeholders and coordinate with agencies and platform partners to ensure best-in-class planning, buying, measurement, and reporting.
What You'll Do
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate
Overview
We're looking for a Manager, Digital Marketing to lead and optimize performance marketing in Korea, managing end-to-end campaign execution across key local and global platforms: Naver, Google, Kakao, Meta, Criteo, Impact, Payco, and relevant marketplace media & ads. This role will be the Korea in-market expert who drives measurable growth through strategy, hands-on execution, partner management, and performance optimization-while collaborating closely with and reporting into our Global Marketing Hub based in Colorado, USA. You'll work cross-functionally with global and regional stakeholders and coordinate with agencies and platform partners to ensure best-in-class planning, buying, measurement, and reporting.
What You'll Do
- Lead strategy, execution, and optimization of paid media (Search, Shopping, Display, Video, Affiliate) campaigns across Naver, Kakao, Google, Meta, Criteo, Impact, Payco, and local Marketplaces
- Own budget pacing, bid strategies, targeting, creative rotation, and ongoing experimentation to improve ROAS, conversion rate, and incremental revenue of marketing campaigns
- Serve as the day-to-day lead for agency partners (media buying, creative production, marketplace agencies, affiliate network partners), including campaign briefing, set up, QA, optimization direction, and weekly performance check-ins
- Partner with internal teams to ensure campaign alignment to global marketing strategy, while localizing for Korea market
- Collaborate with Global Marketing Hub resources on strategy, budgeting, measurement framework and testing
- Collaborate with local Digital Activation Team on creative briefing and localization of creative, promo and go-to-market calendars, and marketing alignment to commercial regional priorities
- Own weekly & monthly reporting for Korea performance across all channels
- Compile data and translate into strategic insights and actionable next steps for performance improvement
- Present insights during weekly trading meetings and check-ins with the Korea-based Digital Activation Team
- Bring a strong understanding of Korean consumer behavior and platform nuances (Naver ecosystems, Kakao properties, marketplace promotion cadence)
- Ensure localized messaging and offers are culturally relevant and aligned to Korean seasonality, holidays, and competitive landscape
- Monitor market/competitor activity and share insights with the Global Marketing Hub to inform strategy
- At least 5+ years of hands-on digital performance marketing experience, with direct execution/optimization responsibilities
- Hands-on experience running and optimizing campaigns across Korean platforms, especially Naver and Kakao, plus global platforms such as Google & Meta. Experience with Criteo and affiliate/partner marketing also a huge plus
- Experience managing marketplace marketing (paid placements, promo participation, merchandising coordination, onsite search/ads, feed optimization)
- Strong track record driving performance outcomes through structured testing & optimization
- Experience managing agency partners and cross-functional stakeholders
- Strong analytical capabilities: ability to interpret performance data and translate it into actionable decisions
- Fluent in Korean (native-level) with strong proficiency in English to collaborate with US-based stakeholders
- Core business hours are 8am - 5pm KST, but preference will be given to candidates who are open to 1-2 7am KST calls a week to collaborate with our US-based stakeholders
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate
Your Career, Your Way.
Taking the first step in the recruitment process can feel big—we’re here to make it simple, clear, and stress-free.
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Talent Review
Our Recruiting team will set up time to get to know you better. We’ll chat about the role, salary expectations, and answer any questions you have about the job, life at Crocs, Inc. and our unique culture. It’s your chance to learn more and see if we’re the perfect fit, together!
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Step 3
Interview
If it may be a fit, we’ll line up interviews with the hiring manager and future teammates so you can get a real feel for the role and who you’ll be working with.
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Step 4
Highlight Your Skills
Come prepared to share examples of your career successes. For technical or specialized roles, we might also ask you to showcase your skills through a case study or a technical assessment. It’s a great way for us to see your strengths in action!
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Step 5
Final Selection
After the hiring team has had a chance to connect with you, we’ll be in touch with next steps. Hopefully, it’s to share some exciting news! If it’s not the right fit this time, we’ll let you know so we can stay connected for future openings. We’re cheering you on either way!
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Step 6
Before You Join Us
Congratulations on joining one of the fastest growing global footwear brands in the world! Before your first day, our teams will guide you through everything you need to know and help you get set up for a smooth start.
What to Expect Along the Way
Every career journey is unique, but we're committed to making the process as transparent and seamless as possible. Here's a look at what you can expect as you explore opportunities with Crocs, Inc.
Your Journey Starts Here
Applying is just the beginning. Once you submit your application, our Talent Acquisition team will review your experience and explore where your skills and aspirations align best within Crocs, Inc.
If there's a match, you'll have the opportunity to connect with recruiters, hiring managers, and future teammates while learning more about our culture, brands, and opportunities.
And even if the timing isn't right for a current role, you'll become part of our talent community, helping us stay connected and consider you for future opportunities that may be the perfect fit!
Where You'll Work
At Crocs, Inc., the way we work varies across our brands, functions, and locations around the world. Depending on the role, opportunities may be onsite, hybrid, or remote. Many of our teams thrive through in-person collaboration, while others offer greater flexibility based on business and team needs.
No matter where you're based, you'll be part of a connected global community focused on innovation, teamwork, and making an impact.
Ready for Your Next Adventure?
Whether you're considering life near the Colorado mountains at our global headquarters, trading your commute for a stroll along Boston's historic streets, or pursuing opportunities in one of our offices around the world, we're here to support your move. Through our relocation partner, we help make the transition as seamless as possible so you can focus on what matters most, starting your next chapter with Crocs, Inc.
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