At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

The Digital Activation Manager is responsible for executing and optimizing the commercial activation of Crocs' .COM business, translating promotional and marketing plans into disciplined onsite execution and revenue performance.

This role owns daytoday trading operations, promotion and campaign activation, and live commerce execution, ensuring that all commercial plans are implemented accurately and perform against sales targets. The position partners closely with Digital Marketing, Onsite Merchandising, Merchandising, Planning, and global teams to deliver seamless execution across the consumer journey.

What You'll Do

Drive day-to-day trading of the Crocs.com business, monitoring performance and taking timely actions to deliver revenue targets.
Plan and execute commercial activations, including promotions, digital-first and exclusive launches, campaigns, and live commerce.
Maximize go-to-market plans to strengthen full-price and non-promotional performance and support sustainable business growth.
Analyze consumer behavior, including entry pages and previous-page journeys, to inform campaign planning and onsite activation decisions.
Develop compelling value propositions that give target consumers clear reasons to visit and purchase, aligned with audience insights and business objectives.
Monitor traffic, conversion rate, average selling price, average order value, and other digital KPIs using Adobe Analytics and internal dashboards; translate insights into clear recommendations and performance improvements.
Connect cross-functional plans across Onsite Merchandising, Digital Marketing, Merchandising, Brand Marketing, Planning, Finance, and global teams to ensure accurate and seamless execution.
Build and maintain strong external agency relationships to enable cohesive execution, operational discipline, and innovation.

What You'll Bring to the Table

Bachelor's degree in business, marketing, digital commerce, or a related field, or equivalent relevant experience.
Minimum 10 years of experience in eCommerce trading, digital activation, commercial operations, or a closely related area.
Proven experience managing day-to-day trading performance in an eCommerce environment and delivering against commercial targets.
Strong commercial judgment and comfort working with performance metrics and data to guide execution decisions.
Solid understanding of Korean consumers, digital commerce, and the local retail landscape.
Demonstrated ability to communicate clearly, manage stakeholders, and collaborate effectively across local, global, and agency teams.
Fluency in Korean; business-level English proficiency is preferred.
Experience with SAP, Salesforce Commerce Cloud (SFCC), Adobe Analytics, and internal business systems is preferred.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

Job Category: Corporate

Your Career, Your Way.

Taking the first step in the recruitment process can feel big—we’re here to make it simple, clear, and stress-free.

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Step 1

Ready, Set, Apply!

We are excited you are interested in roles at Crocs, Inc. and we can’t wait to learn more about you.

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Step 2

Talent Review

Our Recruiting team will set up time to get to know you better. We’ll chat about the role, salary expectations, and answer any questions you have about the job, life at Crocs, Inc. and our unique culture. It’s your chance to learn more and see if we’re the perfect fit, together!

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Step 3

Interview

If it may be a fit, we’ll line up interviews with the hiring manager and future teammates so you can get a real feel for the role and who you’ll be working with.

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Step 4

Highlight Your Skills

Come prepared to share examples of your career successes. For technical or specialized roles, we might also ask you to showcase your skills through a case study or a technical assessment. It’s a great way for us to see your strengths in action!

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Step 5

Final Selection

After the hiring team has had a chance to connect with you, we’ll be in touch with next steps. Hopefully, it’s to share some exciting news! If it’s not the right fit this time, we’ll let you know so we can stay connected for future openings. We’re cheering you on either way!

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Step 6

Before You Join Us

Congratulations on joining one of the fastest growing global footwear brands in the world! Before your first day, our teams will guide you through everything you need to know and help you get set up for a smooth start.

What to Expect Along the Way

Every career journey is unique, but we're committed to making the process as transparent and seamless as possible. Here's a look at what you can expect as you explore opportunities with Crocs, Inc.

Your Journey Starts Here

Applying is just the beginning. Once you submit your application, our Talent Acquisition team will review your experience and explore where your skills and aspirations align best within Crocs, Inc.

If there's a match, you'll have the opportunity to connect with recruiters, hiring managers, and future teammates while learning more about our culture, brands, and opportunities.

And even if the timing isn't right for a current role, you'll become part of our talent community, helping us stay connected and consider you for future opportunities that may be the perfect fit!

Where You'll Work

At Crocs, Inc., the way we work varies across our brands, functions, and locations around the world. Depending on the role, opportunities may be onsite, hybrid, or remote. Many of our teams thrive through in-person collaboration, while others offer greater flexibility based on business and team needs.

No matter where you're based, you'll be part of a connected global community focused on innovation, teamwork, and making an impact.

Ready for Your Next Adventure?

Whether you're considering life near the Colorado mountains at our global headquarters, trading your commute for a stroll along Boston's historic streets, or pursuing opportunities in one of our offices around the world, we're here to support your move. Through our relocation partner, we help make the transition as seamless as possible so you can focus on what matters most, starting your next chapter with Crocs, Inc.

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Three friends descending subway station stairs at night wearing Crocs sandals.