At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

The Lead UX Designer for Crocs, Inc. is a senior individual contributor responsible for shaping intuitive, consistent, accessible, and high-performing digital experiences across Crocs and HEYDUDE. This role leads complex, high-impact design initiatives from discovery through delivery, sets experience direction and standards, and partners closely with Digital Product, Engineering, Creative, Analytics, Marketing, and CRM. The Lead UX Designer uses customer insight, research, experimentation, and business context to solve ambiguous problems, influence strategy, and raise the quality of design across the organization.

What You'll Do

• Lead end-to-end UX strategy and design for complex, high-priority ecommerce journeys across Crocs and HEYDUDE, using prototyping and validation to improve customer and business outcomes.
• Define success measures and use customer behavior, conversion, task success, adoption, satisfaction, and experimentation results to find opportunities and guide iteration.
• Shape and communicate a forward-looking experience vision for key customer journeys, creating alignment across products, platforms, regions, and teams.
• Partner with Digital Product and Engineering to define problems, shape roadmaps, and translate experience strategy into actionable solutions from discovery through launch and optimization.
• Translate customer needs, business goals, analytics, and technical constraints into experience principles, user flows, wireframes, prototypes, and production-ready designs.
• Lead research, usability testing, concept validation, and experimentation, turning insights and post-launch feedback into measurable experience improvements.
• Establish and evolve UX standards, interaction patterns, accessibility expectations, and design-system practices to create consistency across brands, platforms, regions, and teams.
• Facilitate workshops and design critiques, elevate design quality, and champion customer needs while balancing brand, conversion, operational, platform, and long-term experience goals.

What You'll Bring to the Table

• Bachelor's degree in design, human-computer interaction, a related field, or equivalent relevant experience.
• 8+ years of experience in UX, product design, interaction design, or a related discipline, including ownership of complex digital products or ecommerce experiences.
• A portfolio demonstrating strong systems thinking, interaction design, prototyping, research application, and measurable impact across responsive web and mobile experiences.
• Deep expertise in user-centered design, information architecture, accessibility, usability, responsive design, and modern product-development practices.
• Advanced proficiency with Figma and Figma Make, including component libraries, prototyping, design systems, and effective collaboration with product and engineering partners.
• Experience using qualitative research, behavioral analytics, experimentation, and business metrics to prioritize opportunities and make informed design decisions.
• Proven ability to influence without authority, lead through ambiguity, elevate design quality through critique and collaboration, and build alignment across senior stakeholders and cross-functional teams.
• Ecommerce, retail, apparel, footwear, global consumer brand, personalization, or conversion-rate optimization experience is strongly preferred.

#LI-AF1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Lead UX Designer

Salary or Pay Range: $120,000 - $130,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify .

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate