Sr. Category Manager, Brand Partnerships

Job Overview
Overview
The Sr. Category Manager, Brand Partnerships will partner closely with Design, Product Development, Merchandising, Marketing, Planning, and regional teams to bring partnerships to life. This individual will translate partnership and category strategies into product roadmaps, seasonal assortments, and launch plans while balancing consumer demand, brand priorities, and business goals.
The ideal candidate has strong product and merchandising instincts, a passion for culture and consumer trends, experience supporting licensed businesses, and the ability to influence cross-functional teams in a fast-paced global environment.
What You'll Do
- Manage licensed product assortments and directly lead all aspects of product strategy, assortment planning, product development, and commercialization for assigned strategic partners. This includes partner portal and product line manager maintenance.
- Develop seasonal and long-range product roadmaps that translate partnership strategies into actionable product plans supporting growth, consumer relevance, and business performance.
- Partner with the Sr. Manager, Global Partnerships to support category, franchise, and partnership strategies that drive sustainable growth.
- Manage end-to-end product execution, including product briefing, line planning, cross-functional alignment, and commercialization across assigned categories and global markets.
- Use consumer, competitive, and business insights to inform product decisions, find opportunities and risks, and support revenue, margin, and efficiency goals.
- Serve as the product point of contact for assigned partners, aligning partner objectives with Crocs business goals and coordinating collaborators across Build, Product Development, Merchandising, Marketing, and regional teams.
- Analyze business performance and consumer insights to recommend product actions, mitigate risks, and inform future product decisions.
- Build strong relationships with licensors and external partners to understand brand priorities, key initiatives, and future opportunities.
- Support the identification and evaluation of new partnership opportunities across entertainment, sports, gaming, lifestyle, and emerging cultural platforms.
- Coordinate across Marketing, Design, Product Development, and Merchandising to deliver compelling partnership product.
- Align collaborators on priorities, timelines, opportunities, and risks throughout the product creation process.
- Bachelor's degree in Business, Marketing, Merchandising, Product Management, or equivalent experience.
- 3 years of experience in licensing, brand partnerships, product management, merchandising, or category management.
- Experience supporting entertainment, sports, gaming, lifestyle, or consumer brand partnerships.
- Solid understanding of product creation, merchandising, assortment planning, and commercialization processes.
- Ability to build arguments, develop forecasts, and use data to support decision making.
- Experience coordinating complex cross-functional initiatives in a matrixed environment.
- Strong presentation, communication, and storytelling skills with the ability to influence cross-functional collaborators and external partners.
- Ability to balance creativity, consumer insights, and commercial objectives.
- Highly organized with strong project management and prioritization skills.
- Ability to work independently, navigate ambiguity, and move priorities forward while maintaining cross-functional alignment.
- Ability to use business and sales insights to anticipate needs, find opportunities and risks, and recommend product and commercial actions.
- Ability to travel domestically and internationally as needed.
- Experience within footwear, accessories, apparel, or consumer products industries.
- Experience supporting global product strategies across multiple regions and channels.
- Passion for pop culture, consumer trends, storytelling, and brand building.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Category Manager, Brand Partnerships
Salary or Pay Range: $90,000 - $100,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify .
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Your Career, Your Way.
Taking the first step in the recruitment process can feel big—we’re here to make it simple, clear, and stress-free.
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O que esperar durante o processo
Cada trajetória profissional é única, mas estamos comprometidos em tornar o processo o mais transparente e fluido possível. Veja o que você pode esperar ao explorar oportunidades na Crocs, Inc.
Candidatar-se é apenas o começo. Assim que você enviar sua inscrição, nossa equipe de Aquisição de Talentos analisará sua experiência e avaliará onde suas habilidades e aspirações melhor se alinham dentro da Crocs, Inc.
Se houver compatibilidade, você terá a oportunidade de conversar com recrutadores, gestores de contratação e futuros colegas, enquanto conhece melhor nossa cultura, marcas e oportunidades.
E mesmo que o momento não seja ideal para uma vaga atual, você fará parte da nossa comunidade de talentos, o que nos ajuda a manter contato e considerá-lo para futuras oportunidades que possam ser a combinação perfeita!
Na Crocs, Inc., a forma como trabalhamos varia de acordo com nossas marcas, funções e locais ao redor do mundo. Dependendo da função, as oportunidades podem ser presenciais, híbridas ou remotas. Muitas de nossas equipes prosperam com a colaboração presencial, enquanto outras oferecem maior flexibilidade, com base nas necessidades do negócio e da equipe.
Independentemente de onde você esteja, você fará parte de uma comunidade global conectada, focada em inovação, trabalho em equipe e em causar um impacto real.
Esteja você considerando a vida perto das montanhas do Colorado em nossa sede global, trocando o trânsito por uma caminhada pelas ruas históricas de Boston ou buscando oportunidades em um de nossos escritórios ao redor do mundo, estamos aqui para apoiar sua mudança. Por meio de nosso parceiro de realocação, ajudamos a tornar a transição o mais tranquila possível para que você possa focar no que mais importa: começar seu próximo capítulo na Crocs, Inc.
Faça parte da nossa Comunidade de Talentos!
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