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Sr Manager, Brand Marketing Analytics
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Job Overview
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
We are seeking a Sr Manager, Brand Marketing Analytics to build and own the marketing measurement and analytics capability for the Crocs brand across Global and Tier 1 markets. Reporting into the Director of Brand Marketing Strategy, you'll be at the center of how we understand marketing impact. This involves owning brand tracking, assessment of activation efforts, and go-to-market analytics that turn data into clear, strategic action. You'll partner closely with Regional & Channel Marketing, Demand Planning, Corporate Consumer Insights, and cross-functional teams to connect marketing investment to business results, while encouraging AI-enabled tools and modern analytics practices.
What You'll Do
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr Manager, Brand Marketing Analytics
Salary or Pay Range: $130,000 - $140,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify .
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Overview
We are seeking a Sr Manager, Brand Marketing Analytics to build and own the marketing measurement and analytics capability for the Crocs brand across Global and Tier 1 markets. Reporting into the Director of Brand Marketing Strategy, you'll be at the center of how we understand marketing impact. This involves owning brand tracking, assessment of activation efforts, and go-to-market analytics that turn data into clear, strategic action. You'll partner closely with Regional & Channel Marketing, Demand Planning, Corporate Consumer Insights, and cross-functional teams to connect marketing investment to business results, while encouraging AI-enabled tools and modern analytics practices.
What You'll Do
- Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis
- Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.
- Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes
- Proactively surface trends, opportunities, and risks through marketing data - including media mix efficiency, campaign return on investment, and driven benchmarking - translating findings into clear, actionable recommendations for leadership
- Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making
- Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency
- Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization
- Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams
- Develop and deliver executive-ready dashboards, scorecards, and presentations that synthesize complex marketing performance data into concise narratives, business implications, and recommended actions for executive leadership
- Influence senior executives and cross-functional leaders by framing analytics in the context of enterprise priorities, constructively challenging assumptions, and building alignment around investment, portfolio, and go-to-market decisions
- Lead recurring executive performance reviews and ad hoc decision forums, anticipating leadership questions, clearly communicating tradeoffs and risks, and translating dashboard insights into accountable next steps
- Drive continuous improvement in measurement methodologies, data accuracy, and analytics guidelines - ensuring the marketing analytics function evolves alongside the brand's global growth ambitions
- Bachelor's degree in marketing, business, statistics, data science, or a related field - or equivalent years of relevant and related experience
- At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
- Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
- Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
- Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners
- Experience leading 3rd-party research and analytics vendors - ensuring strong methodologies, high data quality, and timely delivery of actionable outputs
- Self-starter with a bias for action - takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment
- Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision-making
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr Manager, Brand Marketing Analytics
Salary or Pay Range: $130,000 - $140,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify .
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Your Career, Your Way.
Taking the first step in the recruitment process can feel big—we’re here to make it simple, clear, and stress-free.
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Step 2
Talent Review
Our Recruiting team will set up time to get to know you better. We’ll chat about the role, salary expectations, and answer any questions you have about the job, life at Crocs, Inc. and our unique culture. It’s your chance to learn more and see if we’re the perfect fit, together!
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Step 3
Interview
If it may be a fit, we’ll line up interviews with the hiring manager and future teammates so you can get a real feel for the role and who you’ll be working with.
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Step 4
Highlight Your Skills
Come prepared to share examples of your career successes. For technical or specialized roles, we might also ask you to showcase your skills through a case study or a technical assessment. It’s a great way for us to see your strengths in action!
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Step 5
Final Selection
After the hiring team has had a chance to connect with you, we’ll be in touch with next steps. Hopefully, it’s to share some exciting news! If it’s not the right fit this time, we’ll let you know so we can stay connected for future openings. We’re cheering you on either way!
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Step 6
Before You Join Us
Congratulations on joining one of the fastest growing global footwear brands in the world! Before your first day, our teams will guide you through everything you need to know and help you get set up for a smooth start.
What to Expect Along the Way
Every career journey is unique, but we're committed to making the process as transparent and seamless as possible. Here's a look at what you can expect as you explore opportunities with Crocs, Inc.
Your Journey Starts Here
Applying is just the beginning. Once you submit your application, our Talent Acquisition team will review your experience and explore where your skills and aspirations align best within Crocs, Inc.
If there's a match, you'll have the opportunity to connect with recruiters, hiring managers, and future teammates while learning more about our culture, brands, and opportunities.
And even if the timing isn't right for a current role, you'll become part of our talent community, helping us stay connected and consider you for future opportunities that may be the perfect fit!
Where You'll Work
At Crocs, Inc., the way we work varies across our brands, functions, and locations around the world. Depending on the role, opportunities may be onsite, hybrid, or remote. Many of our teams thrive through in-person collaboration, while others offer greater flexibility based on business and team needs.
No matter where you're based, you'll be part of a connected global community focused on innovation, teamwork, and making an impact.
Ready for Your Next Adventure?
Whether you're considering life near the Colorado mountains at our global headquarters, trading your commute for a stroll along Boston's historic streets, or pursuing opportunities in one of our offices around the world, we're here to support your move. Through our relocation partner, we help make the transition as seamless as possible so you can focus on what matters most, starting your next chapter with Crocs, Inc.
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