At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

As a Channel Activation Marketing Manager at HEYDUDE International, you will play a pivotal role in driving brand growth across our distributor markets. You will act as a key link between distributor partners and internal marketing and commercial teams. This role focuses on developing and executing impactful, localized marketing plans aligned with global strategy, ensuring operational effectiveness, seasonal planning, tool adoption, and stakeholder engagement.

Distributors include key existing territories across the entire globe: Europe (Italy, Spain, Greece, Eastern Europe,...), APAC, LATAM (Mexico, Panama, Caribbean,...).

The ideal candidate is an entrepreneurial self-starter with a passion for the footwear industry-should have a can-do attitude and ready to roll up their sleeves with while tackling every day with a positive attitude.

What You'll Do

• Work closely with local Distributor partners to Develop and execute localized marketing plans tailored to distributor partner needs.
• Align local plans with global marketing strategy and seasonal priorities.
• Check that execution of local Marketing activations are on brand and according to agreed seasonal marketing plan.
• Identify brand opportunities and ensure activations are on-brand and aligned with seasonal plans.
• Share seasonal reports and best practices.
• Track marketing budgets and contractual agreements with partners.
• Measure and optimize marketing activations, sharing reports and best practices with stakeholders.
• Support sales teams in Preview, Sell-in, and Sales meetings with partners.
• Support on organizing and executing the seasonal Brand Launch
• Work closely with local distributors teams to develop localized Marketing plans for their retail environments.
• Support Partner Retail Store openings
• Develop and share Retail GTM calendar to Distributor partners
• Support and track retail marketing activations in distributor markets
• Work closely with local VM to plan and brief the retail marketing material support.
• Receive GTM tools from Integrated Marketing and ensure timely distribution to partners.
• Collect market needs and brief Integrated Marketing for additional materials.
• Inform marketing teams of relevant local marketing moments.
• Liaise with brand marketing, social media, and influencer teams for approvals and support.
• Align with commercial teams to improve collaboration and processes.

What You'll Bring to the Table

• Bachelor's degree in Marketing; Master's preferred.
• 5-8 years of experience in marketing with an international brand operating across multiple channels.
• Experience in the fashion/footwear industry is a strong plus.
• International experience and cultural adaptability.
• Strong project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Budget management and financial acumen related to marketing activities.
• Ability to work independently and prioritize effectively.
• Excellent communication skills, both oral and written.
• Fluent in English; additional languages are a plus.

#Heydude

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

Job Category: Corporate