Sr. Director, Digital Analytics
Westwood, MA, US, 02090
Overview
The Crocs Inc Digital Commerce Organization is eager to welcome a Sr. Director of Digital Analytics to lead data-driven decisions across global, digital commercial and marketing functions.
Our new teammate must have a background in digital commerce, financial planning, marketing trends, consumer behavior, and product lifecycles. We are excited to welcome a Sr. Director who brings with them a consistent record of driving business growth through data-driven insights. The Global experience this new person brings will be put to great use for our Global Brands!
What You'll Do
- Lead and develop digital commercial analytics functions across NAM, EMEA, and APAC regions to advise strategy, forecast expectations, diagnose performance, and optimize growth with data-driven insights.
- Enable go-to-market success with target setting, insights, and recommendations across product launches and marketing activations.
- Recommend marketing spend scenarios in collaboration with Advanced Analytics, Brand Marketing, and Performance Marketing teams to achieve growth objectives.
- Monitor brand health and market trends to advise risks and opportunities in partnership with Insights. Collaborate with marketing and commercial teams on a cohesive diagnosis and action plan.
- Develop and implement a learning agenda of tests, studies, and cases in collaboration with cross-functional partners to support critical initiatives among Digital Commercial and Brand leaders.
- Collaborate with Advanced Analytics and Data Science teams to apply innovative methodologies and frameworks across analytical initiatives.
- Standardize reporting, analysis, and processes among regional teams. Partner with engineering and related vendors and teams to streamline data acquisition, modeling, and dashboarding.
- Build and lead a high-performing team, encouraging a culture of innovation, collaboration, and continuous learning.
What You'll Bring to the Table
- Bachelor’s degree or equivalent experience in Statistics, Economics, Engineering, Analytics, Information Systems, or a related area. Masters preferred.
- 10+ years of analytics or related experience.
- Robust knowledge of digital marketplaces and ecommerce, in a global environment.
- Solid understanding of marketing and media buying, customer analytics, and product life cycle.
- Ability to communicate and build relationships with individuals at any level, with a knack for articulating ideas, framing problems, and offering solutions.
- You are a balanced strategic problem solver who can handle presentations, budget management, and you understand return on investment analysis.
- Proven understanding of ETL, warehousing, and data modeling.
- Strong knowledge of descriptive and predictive statistics, controlled testing, media mix modeling, causal inference, machine learning.
- Experience with Digital Analytics vendors (IE: Adobe Analytics, Google Analytics) and hands on experience with Power BI, Tableau, or similar tool and SQL, Python or R.
#LI-DNI
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Director, Digital Analytics 
Salary or Pay Range: $200,000 - $210,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market: Boston
