Manager, Crocs Inc Market Analytics and Insights
Broomfield, CO, US, 80021 Westwood, MA, US, 02090
Overview
We’re seeking a Manager, Market Analytics & Insights to lead and coordinate the strategic development, management, and execution of the global market insights function for the Crocs and HEYDUDE brands. This person will play an integral role in driving the implementation, adoption, utilization and visual reporting of brand, competitor and product performance using external data sources to provide transparency into consumer trends globally.
The ideal candidate will be data-driven, consumer-centric, and an analytical storyteller. They thrive in a fast-paced, dynamic environment and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual will have a strong understanding of market dynamics with extensive background in business, market and/or sales analysis and visualization methodologies.
What You'll Do
- Oversee the development of the global enterprise market insights dashboard.
- Continue to expand our external data partnerships to encompass key global markets.
- Work with the Brand Insights and marketing functions to correlate brand performance to market demand.
- Build the annual, periodic, regional, and functional reporting format, analyses, visualizations, and process.
- Proactively identify and report on segment trends and insights, as well as competitive and category performance.
- Collaborate regionally and cross-functionally with Crocs and HEYDUDE corporate strategy, planning, marketing, product, sales, and other teams to integrate market insights and recommendations into their planning, decision-making and reporting processes.
- Act as the main contact for third-party data providers; Ensure frequent and smooth communication, consistent data quality, and alignment with annual strategic needs.
- Be the point of contact for Crocs & HEYDUDE market insights across the organization; Work with internal team members and external partners on projects that involve market insights, functional reporting, and funnel transparency, including market share and demand forecasting.
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What You'll Bring to the Table
- Five (5)+ years experience in market analytics/insights
- Bachelor’s degree or equivalent experience in business, marketing or related field; Advanced degree in mathematics or statistics and/or extensive experience in business analytics within consulting firms, agencies or brands preferred
- Sophisticated analytical and report building skills with ability to self-service and translate complex data, trends and insights into actionable strategy
- Experience working with data visualization tools like Excel, SQL, Python, R, PowerBI or Tableau
- Experience working with market data providers like NPD/Circana, GfK and others
- Excellent written, verbal communications and presentation skills
- Exceptional project management abilities, can move projects and initiatives forward in ambiguous and changing environments against tight timelines
- Experience working within matrixed organizations, building relationships, and driving alignment across departments
- Previous experience in retail/consumer products/footwear a plus
- Proficient in MS office (Word, Excel and PowerPoint)
We are open to this person being based out of our Broomfield, CO HQ or Westwood, MA HQ.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Manager, Crocs Inc Market Analytics and Insights 
Salary or Pay Range: $105,000 - $115,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market: Denver
