VP, Global Integrated Marketing

Requisition ID:  4365
Job Location(s): 

Westwood, MA, US, 02090


The Vice President, Global Integrated Marketing will shape and drive the HEYDUDE brand marketing strategy across channels, including digital, wholesale and retail, and will ensure a cohesive marketing voice for the brand globally.

This position will report directly to the Senior Vice President/Chief Marketing Officer of HEYDUDE and will be a critical member of the HD Marketing Leadership Team.  Working closely with other parts of the HEYDUDE Marketing Department and in partnership with the HEYDUDE Product & Merchandising, Digital, Consumer Insights, Shared Services and Regional Sales teams, this role will contribute to the overall success of strategic marketing goals and the brand’s ultimate growth targets.  

What You'll Do

Shape and direct strategy

  • With SVPCMO devise integrated marketing strategies for HEYDUDE brand and products that will drive business growth success and be adaptable to different markets and channels
  • Translate high level strategy into tactical plans and communicate to team
  • Set KPIs and other goals related to strategies monitor progress and adapt as needed

Effectively lead multiple teams

  • Directly supervise the Brand Partnerships  Collaborations Integrated and Wholesale Marketing teams
  • Develop leaders of teams to drive high performance and grow into succession position
  • Provide guidance to other Marketing team members and share experience and mentorship

Partner with creative and regional marketing

  • Work closely with HEYDUDE inhouse creative team to produce marketing assets that reflect and align to strategy and drive awareness and conversion targets
  • Interface with global regional HD marketing teams to ensure that market by market strategies properly ladder up to global pillars

Partner with other departments  PM Digital Sales Retail

  • Partner with other departments to coordinate marketing efforts incorporate consumer data and insights and gather inputs
  • Ensure cohesive cross channel voice to market
  • Support marketing focused on HEYDUDE retail stores
  • Participate in brand wide Go-to-Market GTM actions and offer input to product development calendar at designated points in season creation
  • Work seamlessly with Digital team to ensure that performance based in season marketing is delivered on time and on message

Drive optimal department functioning  budget process data

  • Develop and manage to annual operating budget address unexpected costs surpluses communicate and partner with finance partners
  • Continuously work to identify and improve internal process to streamline operations and reduce friction
  • Gather analyze and share all relevant data related to team functioning

What You'll Bring to the Table

Minimum Education
Bachelors degree with preference for business marketing or related field for study

Minimum Experience

  • 15 years of progressive marketing experience preferably with a global consumer brand that operates in multiple channels over multiple regions
  • Minimum 5 years of experience at a senior level managing large marketing teams including retail complex brand distribution environments 
  • Experience in the apparel or footwear industry is preferred
  • Experience in digital marketing including paid digital influencers digital innovation and organic social
  • Experience influencing and driving results in a highly matrixed environment
  • Experience coordinating external agency partners 
  • Experience with high growth companies
  • Experience with publicly traded global companies

Knowledge Skills  Abilities 

  • Strong knowledge of best practices and trends in consumer marketing globally
  • Strong financial acumen and the ability to translate a strategy into a financial plan and manage an operating budget to plan
  • Strong business acumen with an ability to anticipate risks and identify contingency plans to minimize business disruption
  • Consumer centric thought leader 
  • Proven ability to synthesize information and clearly articulate strategic roadmap forward
  • Ability to interpret data social analytics consumer insights to incorporate into content strategies especially in youth fashion markets
  • Creates a culture of innovation and change that fuels business growth
  • Comfort working in a highly cross functional matrixed environment
  • Collaborative and team focused with ability to address and resolve conflict 
  • Adaptability to navigate ambiguity and change while driving results
  • Proven leadership skill and ability to cultivate large teams maintain healthy team culture and management performance
  • Strong executive presence exceptional oral and written communication skills
  • Commitment to integrity compliance to laws and internal policies and ethical practices in everything that we do


The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.


Title: VP, Global Integrated Marketing

Salary or Pay Range: $244,000.00 - $315,000.00   

<span style="font-family:"Calibri",sans-serif">Pay is dependent on experience and geographic area.


This position is eligible to participate in a company incentive program. 


This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, and many other additional voluntary benefits. 


Job Category: Corporate 

Nearest Major Market: Boston