Sr. Manager, Crocs Global Influencer Marketing

Requisition ID:  4310
Job Location(s): 

Westwood, MA, US, 02090


The Sr Manager, Influencer Marketing will play a vital role in helping to continue the momentum of the Crocs influencer and ambassador strategy, while also identifying and crafting new opportunities. With the great momentum around the brand, this role will ensure that Crocs maintains an innovative approach, and leadership position, in the influencer marketing space. In this role, the individual will be responsible for creating an annual influencer and ambassador strategy that will impact the global approach to how, and when, Crocs partners with influencers. On a daily basis, this role will lead in identifying the right partners for specific product, and brand, moments, as well as handling contract negotiations. This role will be located in Broomfield, CO and report directory to the Sr Director, Influencer Marketing.

What You'll Do

  • Work with the Associate Influencer Specialist to evaluate and evolve our Global Influencer Strategy.
  • Push Crocs to be an innovative leader in this key strategic marketing channel for the brand, ensuring we are at the forefront of new ideas and innovation in this space.
  • Partner with our GTM teams around the globe to identify the right influencer partners for each project, and ensure we have relevant content.
  • Continue to build out an always-on influencer strategy that gives Crocs consistent momentum and content around the biggest brand initiatives each year.
  • Own the annual influencer budget from a global perspective, while serving as an eye for authentic influencer partners being presented by our regional partners.
  • Handle the influencer and agent relationship throughout the process, from initial concept, to final contract signing and content delivery.
  • Evaluate the performance and effectiveness of global influencer program and investment.

What You'll Bring to the Table

  • BA or BS or equivalent experience in marketing or related field.
  • 8 Years Of Influencer Marketing Experience.
  • 3-5 years of working directly with celebrities, athletes and other potential key influencer partners.
  • 3+ years leading others.
  • Extensive experience working in the influencer and ambassador space.
  • Understanding of how to align brand vision with an influencer strategy.
  • Relationships and partnerships within the music/athletics/entertainment field.
  • Experience negotiating contracts and working against a significant annual budget.
  • Comfortable driving a global brand vision and being tied into key names and faces from US, Europe and Asia.
  • Proven experience leading new innovation and thought-leadership in the influencer space.
  • Prior experience of managing a team and aligning strategy and roles and responsibilities.


The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.


Title: Sr. Manager, Crocs Global Influencer Marketing 

Salary or Pay Range: $130,000 - $140,000  

Workplace Persona: Collaborator  

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.


This position is eligible to participate in a company incentive program. 


This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 


Job Category: Corporate  

Nearest Major Market: Boston