Sr. Copywriter
Westwood, MA, US, 02090
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Sr. Copywriter for HEYDUDE is responsible for shaping, elevating, and protecting the global brand voice across all consumer touchpoints. Reporting into the Creative team, this role partners closely with Integrated Marketing, Product, Digital Design, E-commerce, Wholesale, and Retail teams to develop compelling, on-brand copy that drives engagement and commercial impact across channels.
What You'll Do
- Drive the development and execution of compelling, on-brand copy across all HEYDUDE channels, globally.
- Work with Social Media team to help guide consistent messaging.
- Work with VP of creative and creative team to maintain and evolve brand tone-of-voice.
- Work with VP of creative and creative team to develop overarching seasonal brand copy that guides downstream marketing and channel activations.
- Collaborate cross-functionally with Integrated Marketing, Product, Creative, Digital, E-commerce, Wholesale, and Retail teams.
- Partner with Product and Marketing teams to develop product feature/benefit copy and brand storytelling.
- Support day-to-day marketing needs including campaign copy, ecommerce content, emails, headlines, and CTAs.
- Contribute to brainstorming, concept development, headline creation, and copy reviews across initiative
What You'll Bring to the Table
- Bachelor's degree in Marketing, Communications, English, or related field - or equivalent relevant experience.
- 5-7 years of experience in copywriting, marketing, or brand storytelling; footwear or fashion experience preferred.
- Strong understanding of SEO, e-commerce writing, and direct-to-consumer marketing best practices.
- Exceptional command of the English language, grammar, and advertising writing styles.
- Proven ability to proofread, edit, and elevate a wide range of marketing and business materials.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- Strong collaborator with the ability to work effectively across cross-functional teams.
- Portfolio demonstrating high-quality creative thinking, brand storytelling, and execution excellence.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Copywriter
Salary or Pay Range: $87,000 - $97,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston