Sr. Business Analyst, NAM
Westwood, MA, US, 02090
Overview
The Sr. Business Analyst, NAM will deliver measurement, reporting, and behavioral insights across North America to guide strategic investments and optimize digital products, UX, merchandising, and marketing. The perfect candidate will conduct sophisticated analyses, shape strategy, involve collaborators, and guide forecasting. They will collaborate cross-functionally to set performance targets, evaluate campaign efficiency, and provide actionable recommendations. Additionally, the role includes mentoring junior analysts and promoting a data-driven culture.
What You'll Do
- Own reporting and insights to support end-to-end trading process (i.e. missed demand, markdown optimization, product launch / seasonal retros, etc).
- Blend disparate data sources into dashboards for business reviews and ad hoc analyses. Partner with BI teammates to identify issues with source data and troubleshoot resolution.
- Support forecasting and annual planning efforts in collaboration with commercial, marketing, and planning teams. Leverage market and driven insights to advise financial processes.
- Leverage marketing attribution and incrementality studies to advise budget, channel, and campaign opportunities across full funnel campaigns.
- Supervise Brand & consumer trends to tell a cohesive story; translate metrics into significant insights and business recommendations for partners.
What You'll Bring to the Table
- Bachelor’s degree in Statistics, Economics, Engineering, Analytics, Information Systems, or a related discipline.
- 5+ years of analytics or related experience.
- Proficiency with Power BI, Tableau, or similar tool required.
- Proficiency with SQL, Python, or R required.
- Experience with web analytics (ie: Adobe Analytics, Google Analytics) and media platforms (ie: Google, Facebook, etc.) strongly preferred.
- Experience with a/b/multivariate testing, attribution, and media mix modeling.
- Experience with descriptive and predictive statistics.
- Experience with Comscore, Nielsen, Kantar, or similar systems.
- Outstanding communication/interpersonal skills to articulate ideas, frame problems, and offer solutions.
- Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills and understanding of return on investment analysis.
- Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Business Analyst, NAM 
Salary or Pay Range: $95,000 - $105,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston