Manager, Retail Marketing
Westwood, MA, US, 02090 Broomfield, CO, US, 80021
Overview
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!
We're hiring a Retail Marketing Manager to drive full-funnel traffic initiatives across digital, in-store, and grassroots channels. This role will execute seasonal marketing plans aligned with product priorities to boost traffic and conversion. Reporting to the Director, Retail Marketing, you'll collaborate closely across teams in a highly cross-functional environment.
What You'll Do
- Execute seasonal marketing plans that align with Crocs’ priorities and deliver strong ROI.
- Drive brand engagement and conversion at retail stores through impactful consumer experiences.
- Manage calendar through cross-functional collaboration aligning brand strategy with key product stories and business goals.
- Implement go-to-market campaigns across paid social, digital, in-store, print, and mall partner channels.
- Lead and manage mall activations to increase brand awareness and store traffic during peak consumer moments.
- Manage marketing briefs and project timelines to ensure smooth execution.
- Use reporting tools to deliver regular KPI analysis and insights.
- Stay curious about retail trends and competitors to strengthen brand connection.
- Champion growth by identifying business opportunities, improving processes, and sharing best practices across teams.
What You'll Bring to the Table
- Bachelor’s degree in marketing or related field.
- 5+ years of DTC marketing experience, preferably in footwear or consumer brands.
- Strong presentation and budget management skills.
- Proficient in Excel and PowerPoint.
- Strong leadership and communication skills across all levels.
- Skilled at influencing and building alignment among stakeholders.
- Self-motivated, thrives in fast-paced environments, and passionate about the brand.
- Willing to travel up to 20%.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Manager, Retail Marketing 
Salary or Pay Range: $105,000 - $110,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston