Manager, Digital Marketing
Westwood, MA, US, 02090
Overview
The Manager, Digital Marketing role will represent a key member of the performance marketing team, responsible for driving HEYDUDE’s performance marketing agency, coordinating stories across cross-functional and agency partners, and aiding in bringing net-new opportunities. This role will work with an agency to ensure acquisition strategy is consistently driving the business forward. Past in-platform experience across Google, Meta, and TikTok is required. In addition, the candidate would be responsible for advising, prioritizing, and leading teams through flighting key stories that support the HEYDUDE Digital Business. HEYDUDE is experiencing a tremendous amount of growth and the person who fills this role will have the opportunity to use this momentum to their advantage and support balanced, accelerated growth for the business.
What You'll Do
- Drive successful agency management, creative testing, and forward-thinking strategies across performance channels to effectively achieve customer acquisition goals.
- Brief content for performance channels based on key product and promotional launches.
- Focus on foundational excellence through emphasizing accuracy in budget flighting, storytelling, and start to finish content and campaign delivery.
- Partner with Lifecycle, Marketplace and GTM teams to build coordinated touchpoint plans, ensuring a cohesive acquisition strategy across all Digital Channels.
- Communicate findings in a synthesized manner with highly organized data to back-up findings for both internal and external audiences.
- Drive best-practice strategies across Performance channels, specifically Paid Social and Search.
- Consistently passionate about how HEYDUDE can optimize current Digital Business, while chasing after new avenues for the Performance Team to invest into.
What You'll Bring to the Table
- 4-5 years performance marketing experience.
- A detailed understanding of all Google platforms: Google Ads, Analytics, Merchant Center, Tag Manager, Search Console, etc.
- Sophisticated knowledge of Excel and other reporting tools is a requirement.
- In depth understanding of Paid Social and Search engines.
- Proven track record of success with a deep understanding of large-scale paid programs and strong research capabilities.
- Demonstrates strong independent decision-making abilities by optimally navigating ambiguous or incomplete information, making choices that align with business objectives.
- Ability to collaborate with both internal and external partners is a requirement.
- Strong analytical skills, organization skills, and high attention to detail.
- Agency experience is a plus.
- Experience in leading a junior team member is a plus.
- Ability to work in a fast-paced start-up environment.
- Ability to prioritize, handle and meet multiple deadlines at a given time.
- Adjust quickly to changing priorities and conditions.
#heydude #LI-hybrid #LI-KR1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Manager, Digital Marketing 
Salary or Pay Range: $117,000 - $127,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston