Integrated Marketing Specialist, Brand Collaborations
Westwood, MA, US, 02090
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Integrated Marketing Specialist, Brand Collaborations will drive our Collaborations and Licensing Marketing Programs, helping HEYDUDE build brand awareness through strategic partnerships. You'll pitch, activate, and lead key partners, bringing innovative ideas to connect with customers and culture. Working closely with the Partnerships team, you'll ensure successful execution of Go-To-Market strategies and activation plans, reporting insights to optimize future efforts. You'll also handle internal and external communications with precision. If you're adaptable, thrive in fast-paced environments, and are motivated by sophisticated projects, we want to hear from you!
What You'll Do
- Work cross functionally with teams across the org inclusive of Product, Creative, Digital, Legal, and other Marketing functions with a goal of seeking inputs to improve teamwork efficiency.
- Drive timelines and achievements with channel owners and external partners.
- Write and deliver briefs to internal teams and agencies that align to the overarching strategy of the campaign and generate innovation and differentiation for the brand.
- Develop Collaboration playbooks to ensure completion of the program across global teams.
- Updating key workback schedules, delivery of assets, and launch timelines.
- Supporting the coordination of seeding lists and delivery of product to significant influencers and celebrities.
- Collecting relevant information across the organization to support the campaign strategy including units, partner background, and product delivery timing.
- Complete weekly reporting to cross functional teams globally, presenting adjustments to collaboration.
- Assist the Quick-To-Market execution of culturally and consumer driven moments. i.e., when relevant integration opportunities pop into culture.
- Conceptualizing around ways to implement our Partnerships product.
What You'll Bring to the Table
- BS or BA in business, marketing or related field.
- At least 2+ years of Marketing experience, highly preferable with a global brand, in integrated marketing roles.
- A passion for brand and talent collaborations.
- Finger on the pulse of current events within music, fashion, street wear, and cultural moments.
- Ability to work in a fast paced and constantly evolving environment with ability to prioritize workload.
- Operate with a sense of urgency.
- Charge road blocks with solutions.
- Teammate, collaborator and culture contributor.
- Strong communication ability, written and verbal.
- Footwear industry experience is a plus.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Integrated Marketing Specialist, Brand Collaborations
Salary or Pay Range: $69,000 - $79,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston