Director PR Events & Influencer
Westwood, MA, US, 02090
Overview
HEYDUDE is hiring a Director of Global Consumer Public Relations, Events & Influencer to lead global marketing efforts. The role focuses on building a premier strategy to grow brand and product awareness through media and consumer-focused outreach and events. You will partner with the brand marketing team, the collaborations team, product, and ecommerce channels to deliver magnificent storytelling and drive impactful media results.
We are excited to bring this new position to life with someone who can bring our fast growing brand to new heights!
What You'll Do
- Strategically build and coordinate global consumer PR and Influencer strategies and activations that will have a significant impact on brand perception and product desirability
- Develop detailed annual planning for brand and product support and storytelling
- Drive communication strategies for coordinated marketing campaigns, product launches, and collabs
- Identify real-time quick-strike opportunities while leading strategy and activation
- Plan and complete in-market activations and product showcasing events for consumers and media to increase awareness, trial, and affinity
- Craft strategies, tools, and templates to scale PR-focused marketing and influencer activations globally
- Coordinate with the PR agency to facilitate progress updates and project tracking, support budget management, prioritize tasks, and effectively communicate status and plans to internal collaborators, as needed
- Build detailed PR activation plans for Global Marketing, including media materials, messages, and timelines
- Coordinate with regional teams for local implementation
- Continuously measure and analyze the value of PR, including return on investment, to guide the delivery of actionable optimization recommendations for improved performance and growth
- Act as the primary point of contact for Product, Program, or Coordinated Marketing-specific media inquiries and interview requests
- Offer strategic advice, input, and suggestions to the coordinated marketing group and cross-functional collaborators in relation to PR assistance, event and influencer activations for brand/product
- Collaborate with teams from various departments to establish objectives, establish budgets, and identify meaningful measures of ROI for media and customer-focused events
- Actively monitor HEYDUDE and broader media trends in footwear and related categories, working closely with cross-functional teams to swiftly activate as applicable
What You'll Bring to the Table
- BS or BA or equivalent experience in public relations, mass communications, journalism, or are related field
- 10+ years of PR agency or brand experience with a consistent record in a fast-paced, dynamic environment
- Experience in the footwear industry and globally scaled experience are not required, but a bug plus
- Proficient in project management and skilled in leading cross-functional teams. You effectively plan projects, manage timelines, achieve results, and cultivate positive relationships.
- Ability to lead regional teams in the development and execution of global strategies; international media experience is desired
- Detailed understanding of general PR and marketing principles
- Ability to effectively prioritize duties, understanding the important nature of the work
- Advanced analytical skills with the ability to translate complex data and trends into actionable strategy
- A strong consumer focus and passion for product and brand building
#LI-MK1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director PR Events & Influencer 
Salary or Pay Range: $170,000 - $180,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston
