Director, Digital Marketing
Westwood, MA, US, 02090
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Director, Digital Marketing for HEYDUDE is responsible for leading the brand's consumer acquisition marketing strategy, with a focus on driving traffic, customer acquisition, and revenue growth through personalized consumer experiences.
This role oversees strategy, planning, budgeting, and performance across key digital acquisition channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, and Affiliate Marketing. The Director will build and lead a high-performing Digital Acquisition team while driving scalable and profitable growth for the Direct-to-Consumer business.
What You'll Do
- Lead the integrated digital acquisition and paid media strategy, annual planning, and budget allocation across DTC and marketplace channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, Affiliate Marketing, Amazon, Target, Walmart, and TikTok Shop
- Develop full-funnel acquisition strategies that grow qualified traffic, new customers, conversion, and revenue while improving marketing efficiency and balancing short-term performance with long-term brand and customer value
- Establish a rigorous test-and-learn roadmap across creative concepts, formats, messaging, audiences, bidding, placements, offers, landing experiences, and media tactics; translate results into clear insights, repeatable playbooks, and scaled investment decisions
- Identify, pilot, and evaluate emerging platforms, retail media capabilities, and new tactics within existing channels, using defined hypotheses, success measures, and learning agendas to determine where HEYDUDE should scale, refine, or stop investment
- Utilize advanced analytics, incrementality and attribution approaches, and performance dashboards to identify opportunities, optimize channel and marketplace investments, and communicate business impact against company, customer, and channel KPIs
- Grow and lead HEYDUDE's Digital Acquisition organization, creating a high-performing team grounded in coaching, accountability, continuous learning, and strong operating discipline
- Collaborate across Brand Marketing, eCommerce, Marketplaces, Merchandising, Creative, Analytics, Finance, and Technology to align acquisition plans, accelerate creative development and testing, improve the consumer journey, and influence initiatives that drive business results
What You'll Bring to the Table
- Bachelor's degree in Business, Marketing, or a related field, or equivalent combination of education and experience.
- 7+ years of experience in digital acquisition or performance marketing within a B2C environment.
- Demonstrated success achieving aggressive growth and customer acquisition goals.
- Experience leading, developing, and growing Digital Marketing teams.
- Proven ability to create and manage large-scale digital marketing budgets aligned to business objectives.
- Strong analytical mindset with experience leveraging data to inform investment and optimization decisions.
- Ability to thrive in a fast-paced, evolving environment with changing priorities and ambiguity.
- Strong relationship-building and influencing skills, with the ability to collaborate effectively across functions.
- Growth-oriented mindset focused on solving problems, simplifying complexity, and driving results.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Digital Marketing
Salary or Pay Range: $176,000 - $186,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston