Digital Marketing Specialist -Social Commerce

Overview

HEYDUDE is eager to welcome a new teammate to join the Americas Digital Commerce team as a Digital Marketing Specialist, Social Commerce. This is a new role in our organization and this person will be responsible for implementing Social Commerce campaigns that align with business goals and objectives. This teammate will have a passion for Social Commerce and provide a distinctive level of subject matter expertise on how to develop and deliver strategies to engage with creators and consumers and drive revenue through Social Commerce.

At HEYDUDE the environment is fast paced as we shift to support our consumers and the business. Those who will be successful with have an analytical mind, use a growth mindset to think outside of the box, and be organized and committed to delivery.  As Social Commerce becomes a meaningful consumer touchpoint digitally, this Social Commerce maven will use  develop better relationships with consumers and creators on various social platforms. The ability to collaborate with both internal and external stakeholders vital. HEYDUDE is experiencing a tremendous amount of growth and the person who fills this role will have the opportunity to use this momentum to their advantage and support sustainable, accelerated growth for the business.

What You'll Do

• Handle tactical execution of Social Commerce campaigns that align with goals and objectives
• Work with internal and external teams to create & curate engaging content tailored for Social Commerce
• Own relationships with 3rd party vendor partners to integrate, optimize and handle day-to-day creator programs
• Monitor campaign performance, perform deep dive analyses, implement robust testing strategies, and identify opportunities to grow or optimize performance
• Develop clear and detailed reports that share campaign and test success, highlighting what went well and where we need to improve
• Work with the greater Digital Marketing team to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals
• Actively police the presentation of the HEYDUDE brand in this space to ensure our policies are being followed; work with HEYDUDE Brand team to effectively communicate brand voice to content creators/affiliates 
• Coordinate with members from various teams, including Brand/Influencer Marketing, Integrated Marketing
• Maintain up-to-date knowledge of best practices and latest developments in Social Commerce
• Create and implement testing strategies to achieve actionable insights and improve campaign performance
• Lead multiple projects at one time and maintain timelines, prioritizing as needed and communicating any at-risk items
• Field special projects and requests as needed
• Use data analytics to drive business performance and decision making  

What You'll Bring to the Table

• Bachelor’s Degree or equivalent experience in Marketing, Communications, Advertising or related field
• Minimum 3 years of hands-on experience managing Influencer, Paid Media, or Social Commerce campaigns
• Ability to “run the business by the numbers”, using data to drive action & optimization
• Experience quantifying Digital Marketing impact, and creating alignment with overall business goals/initiatives
• Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.)
• Experience managing agency partners & using partner feedback to improve performance
• Strong project management skills, multi-tasking prowess and ability to stay organised
• You're a problem solver who uses critical thinking skills to find innovative solutions
• You take initiative to generate ideas that propel the business forward and contribute to organizational effectiveness
• Strives to hit metric-driven goals and searches for the right solutions for HEYDUDE
• Have a "we before me" mentality and ability to work with multiple cross-functional groups