Category Manager, SMU
Westwood, MA, US, 02090
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Category Manager, SMU for HEYDUDE supports the execution of global Special Make-Up (SMU) programs for Direct-to-Consumer and Key Accounts, helping deliver the strategic goals and long-term vision of the brand. This highly collaborative role operates across multiple functions, partnering closely with category management, merchandising, product creation, and external partners to bring compelling product stories to life for a global consumer.
What You'll Do
- Drive execution of global SMU programs in alignment with HEYDUDE’s annual and seasonal brand objectives.
- Manage the global SMU calendar and support end-to-end product management in partnership with the Manager, Category Management.
- Communicate effectively across cross-functional teams and external partners to ensure smooth program execution and on-time delivery.
- Maintain detailed product management excellence, including briefing, line planning, sample organization, systems management, and presentations.
- Track consumer, competitor, and global retail insights to inform category decisions and strengthen brand relevance.
- Support identification of strategic partners that energize the brand and align with HEYDUDE’s target consumer and distribution strategy.
- Navigate ambiguity and contribute to defining and scaling a growing product space.
What You'll Bring to the Table
- Bachelor’s degree in Business, Marketing, Merchandising, or a similar area, or equivalent relevant experience.
- Minimum of 5 years of product line or category management experience.
- Strong organizational skills, attention to detail, and ability to manage timelines in a fast-paced environment.
- Excellent communication skills with a proven ability to collaborate cross-functionally.
- Passion for footwear with a solid understanding of global consumer, culture, market, and trend dynamics.
- Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Experience working within PLM systems (Centric or similar).
- Data-driven perspective paired with strong problem-solving skills.
- Ability to travel globally as needed.
#heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Category Manager, SMU
Salary or Pay Range: $70,000 - $80,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Boston