Brand Collaborations Specialist
Westwood, MA, US, 02090
Overview
The Brand Collaborations Specialist will drive our Collaborations and Licensing Marketing Programs, helping HEYDUDE build brand awareness through strategic partnerships. You'll pitch, activate, and manage key partners, bringing innovative ideas to connect with customers and culture. Working closely with the Partnerships team, you'll ensure successful execution of Go-To-Market strategies and activation plans, reporting insights to optimize future efforts. You'll also manage internal and external communications with precision. If you're adaptable, thrive in fast-paced environments, and are energized by complex projects, we want to hear from you!
What You'll Do
- Work cross-functionally with teams across the org, inclusive of Product, Creative, Digital, Legal, and other Marketing functions with a goal of seeking inputs to improve collaboration efficiency.
- Drive timelines and milestones with channel owners and external partners.
- Write and deliver briefs to internal teams and agencies that align to the overarching strategy of the campaign and generate innovation and differentiation for the brand.
- Develop Collaboration playbooks to ensure completion of the program across global teams, including:
- Updating key workback schedules, delivery of assets, and launch timelines.
- Facilitating inputs across various teams.
- Supporting the coordination of seeding lists and delivery of products to significant influencers and celebrities.
- Collecting relevant information across the organization to support the campaign strategy, including units, partner background, and product delivery timing.
- Complete weekly reporting to cross-functional teams globally, communicating adjustments to collaboration launches throughout the year.
- Assist the Quick-To-Market execution of culturally and consumer driven moments. i.e., when relevant integration opportunities pop into culture, you’re conceptualizing around ways to implement our Partnerships product (a la Dave Portnoy rocking our Collegiate collection while attending the Michigan game!).
What You'll Bring to the Table
- BS or BA in business, marketing or related field, MBA is nice to have.
- At least 4 to 5 years of Marketing experience, highly preferable with a global brand, in integrated roles.
- A passion for brand and talent collaborations.
- Finger on the pulse of current events within music, fashion, streetwear, and cultural moments.
- Ability to work in a fast paced and constantly evolving environment with ability to prioritize workload while under pressure.
- Operate with a sense of urgency.
- Overcome roadblocks with solutions.
- Teammate, collaborator and culture contributor.
- Strong communication ability, written and verbal.
- Footwear industry experience is a plus.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Brand Collaborations Specialist 
Salary or Pay Range: $64,000 - $74,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market: Boston
