Integrated Marketing Specialist

Overview

Crocs is hiring a Specialist of Integrated Marketing in Japan to join our innovative, collaborative, high-performing team. This role blends creativity and analysis, focusing on Go-to-Market execution, supporting the Sr. Manager of Integrated Marketing, and driving engaging brand experiences for consumers in Japan.

The ideal candidate challenges the status quo, thinks outside the box, and helps drive faster, smarter innovation. You'll help shape Crocs' digital strategy and elevate the brand to new heights. We’re looking for agile, action-oriented, and optimistic individuals ready to make a transformational impact.

What You'll Do

1. Go-To-Market:

• Support Japan’s marketing strategy, aligning with the GtM calendar and youth culture.

• Execute brand strategies with a digital-first, consumer-focused approach.

• Collaborate with Merchandising, Sales, and e-tail for local activations.

• Manage the marketing budget and contribute to GtM plans.

• Share local needs with the International Marketing team and assist with brand partnerships.

2. Creative Excellence:

• Provide insights for marketing tools with Sr. Manager of Integrated Marketing.

• Collaborate to meet creative needs and ensure brand alignment.

• Translate Crocs Japan’s mission into creative solutions.

• Lead creative development, content analysis, and campaign execution.

• Manage agency relationships for efficient campaign delivery.

3. Brand Partnerships:

• Identify and manage 3+ regional brand partnerships annually.

• Develop activation plans for local relevance.

• Support pitch decks, manage partner relationships, and handle negotiations.

• Work with internal teams to execute activations and evaluate campaign performance.

What You'll Bring to the Table

1. Marketing & Consumers:

• At least 3 years of marketing experience in brand management or communications (preferably in sporting goods, fashion, lifestyle, or FMCG industries; footwear experience is a plus).

• Experience working in a multinational environment and managing local, regional, and global relationships.

• Skilled in using actionable insights and consumer analytics to inform marketing strategies.

• Experience in leading projects from ideation to execution, including agency briefings, proposals, production, and reviews.

• Proven experience in creating and executing digitally-led brand campaigns.

• Preferably experienced in managing Go-to-Market (GTM) priorities and calendar alignment.

2. Business Skills:

• Deep understanding of omni-channel landscape, user experience, and digital platforms.

• Brand budget management experience.

• Strong execution skills with accountability for on-time delivery.

• Ability to track and evaluate KPIs to measure effectiveness.

3. Competencies:

• Motivated problem solver with a growth mindset.

• Strong at driving innovation and executing new ideas.

• Detail-oriented with high standards.

• Fluent in Business English and Japanese (oral and written), with strong presentation skills.

• Agile, hands-on approach and a passion for branding and fashion.