Sr. Manager, Sales
Singapore, Singapore, SG, 138589
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Senior Commercial Manager, Asia for Crocs is responsible for driving profitable and sustainable growth across the top four distributor partners in Southeast Asia, with a focus on executing product and brand strategies and leading cross-channel commercial activities. It involves close collaboration with Asia Commercial Managers to ensure regional consistency and alignment. The position reports to the Director, Distributors Asia.
What You'll Do
- Develop and Execute Regional Sales Strategy: Create and implement regional sales strategies in line with Crocs’ global objectives to achieve and exceed annual sales targets across SEA distributor-led markets.
- Distributor Relationship Management: Build and maintain strong relationships with key country distributors, serving as the main liaison between them and the Crocs Asia regional office.
- Performance Management: Monitor distributor performance regularly, provide actionable feedback, and ensure alignment with sales goals, retail execution standards, and merchandising guidelines.
- Market Development & Expansion: Identify and assess new market opportunities within SEA, lead go-to-market strategies, and support distributors in expanding Crocs’ presence, including physical and digital channels.
- Operational Oversight: Collaborate with distributors on demand forecasting, inventory management, store formats, and operational efficiencies to ensure optimal business performance.
- Cross-Functional Collaboration: Partner with Marketing, Product, Finance, and VM teams to ensure cohesive brand execution across all markets and channels.
- Retail & Brand Consistency: Conduct regular market visits to assess brand visibility, retail execution, and customer experience; ensure all distributor activities are aligned with Crocs’ brand vision and guidelines.
- Leadership & Reporting: Lead the distributor support team and deliver timely, insightful sales reports and competitive analyses to inform strategic decision-making.
What You'll Bring to the Table
- University degree in Business, preferably with a focus on Marketing or Sales; MBA is a plus.
- Minimum 10 years in sales or commercial roles, ideally within apparel, fashion, or footwear industries.
- Strong understanding of the SEA retail and digital environment, and distributor end-to-end management.
- Proven track record in managing distributor partnerships and executing growth strategies across diverse markets.
- Proficient in forecasting, retail KPIs, sales analysis, and using data to drive decision-making.
- Excellent stakeholder engagement, presentation, and communication skills.
- Advanced proficiency in MS Office tools.
- Entrepreneurial mindset with a team-oriented, results-driven approach; with a passion for consumer brands and willingness to travel up to 60%.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate