Sr. Director, APAC Marketing

Overview

The Role Title of Sr. Director of APAC Marketing for Crocs is responsible for building and accelerating the Crocs brand across the Asia-Pacific region, including Korea, Japan, SEA, and India. Reporting to global marketing leadership and collaborating closely with commercial partners, this leader will define and execute region-specific marketing strategies that drive brand awareness, consumer acquisition, and cultural relevance. They will lead a high-performing team of regional marketers to ensure Crocs shows up with cultural authority and brand consistency across all APAC markets.

What You'll Do

• Drive region-specific marketing strategies across integrated media, influencer networks, social channels, creative, retail activations, and PR to accelerate brand growth.

• Manage and scale a high-performing team of regional marketers, fostering a collaborative culture rooted in the Crocs Leadership Blueprint.

• Communicate and advocate for the unique voice, cultural nuances, and behaviors of the APAC consumer within the global organization.

• Maintain deep alignment with global brand and commercial leadership to ensure local initiatives complement the overarching global brand narrative.

• Track, analyze, and report on regional campaign performance, consumer acquisition metrics, and brand awareness to optimize marketing ROI.

• Innovate local marketing activations by leveraging regional trends, ensuring the brand connects authentically with local culture and market dynamics.

What You'll Bring to the Table

• BS or BA in business, marketing, communications, or related field – or equivalent years of relevant and related experience.

• Minimum 10+ years of progressive experience in regional marketing leadership, preferably within retail, fashion, or consumer goods across Asia-Pacific.

• Background knowledge in managing complex, multi-market regions including Korea, Japan, SEA, and India.

• Strong understanding of integrated marketing, localized digital media landscapes, social platforms, and cultural trends unique to the APAC region.

• Highly collaborative leadership style with a proven track record of managing cross-functional and geographically dispersed teams.

• Demonstrated ability to blend global brand guidelines with local cultural insights to drive commercial growth and brand authority.

• Ability to travel internationally and navigate complex, fast-paced matrix environments with agility and strategic thinking.