Manager, Digital Distributors SEA
Singapore, Singapore, SG, 138589
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Manager Digital Distributors is accountable for establishing, transforming, and accelerating, the digital business of our company’s distributor partners in the SEA region, serving as a bridge between Crocs and distributors’ internal digital teams.
This function works hand in hand with the regional commercial leads, providing consulting advise and hands-on support regarding business plans, distribution agreements, commercial targets, and performance measurement.
The following focus areas are the key levers for accelerated digital growth: Digital Analytics, Go-to-market, Merchandising, Digital marketing, On-site merchandising, and UX.
The digital distribution is a high-growth channel with significant opportunities throughout multiple markets in SEA including Thailand, Vietnam, Indonesia, Hongkong, Taiwan. It includes both DTC (e-shop, marketplace) as well as B2B (eTail) business models.
The position does not have direct reports and relies on an intensive cross-functional collaboration both regionally and globally to make a significant impact on our company’s business.
What You'll Do
- Own the commercial revenue that is aligned among distributor/commercial/digital
- Drive business development and accelerate growth of the digital business of distributors.
- Deliver the digital strategies for ecom, eTail, and marketplace channels.
- Define all targets and KPI’s (such as net sales and digital business penetration) and support execution against those targets.
- Be the single point of contact (SPOC) for distributors for digital commerce related topics and serve as a center of excellence.
- Identify strategic and tactical business growth and optimization opportunities, define priorities, and facilitate execution on distributors’ side within crocs e-shops, e-tailers, and marketplaces.
- Review and analyze distributors’ performance and make recommendations to drive growth.
- Establish goals and key performance indicators with distributors and commercial team.
- Provide support and guidance in accordance with Crocs strategic objectives on Go-To-Market, merchandising, digital performance marketing, onsite merchandizing, and UX.
- Conduct site audits of distributor partners and review results and recommendations.
- Ensure distributor creative assets, site experience and GTM is consistent with Crocs’ brand strategy.
- Perform due diligence on potential new partners and make recommendations.
- Support new site launches as needed.
What You'll Bring to the Table
- Degree in Business Administration, Business Management, Digital Business, E-commerce, IT, Marketing, or a related discipline.
- 4 to 6 years of relevant experience in Digital Commerce management, including DTC brand.com and/or e-tailers / marketplaces such as Shopee or Lazada.
- Experience in cross-channel digital business development, account management, eCommerce consultancy, footwear, or apparel is preferred.
- Strong understanding of digital commerce workstreams, including onsite product management, digital marketing, marketplace management, merchandising, UX, and analytics.
- Good financial literacy, with ability to work with Finance and manage P&L reports.
- Hands-on experience with analytics and reporting tools such as Google/Adobe Analytics, Power BI, and Excel.
- Strong project management skills, with experience launching initiatives across multiple stakeholders.
- Strong communication, influencing, and stakeholder management skills.
- Collaborative, culturally sensitive, resilient, and able to work effectively in a fast-paced environment.
- Self-starter with entrepreneurial mindset, growth orientation, and sense of urgency.
- Fluent in English.
- Based in Singapore, with moderate travel within SEA.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate