Sr. Social Media Specialist
Shanghai, SH, CN
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Sr. Social Media Specialist for Crocs is responsible for planning, managing and optimizing owned social media strategy, content execution and platform performance to support brand growth in China. This role sits within the China Digital Marketing team and works closely with internal cross-functional teams, agencies and regional/global marketing partners to deliver social campaigns and always-on initiatives.
What You'll Do
- Drive the development and execution of social media plans across platforms including but not limited to Weibo, WeChat, Douyin, Red and related programs, based on the overall marketing plan.
- Manage annual, quarterly and monthly social calendars, campaign execution and performance reviews in close partnership with agencies and internal marketing teams.
- Communicate and coordinate with regional/global marketing teams to localize global campaign playbooks, share local insights and support pitchback materials.
- Maintain close collaboration with cross-functional teams including integrated marketing, PR, creative, retail marketing, visual merchandising, e-commerce, Retail, Wholesale, Legal and Finance to ensure smooth project implementation.
- Track social platform performance, social listening, campaign and competitor reports, and provide analysis and optimization recommendations.
What You'll Bring to the Table
- Bachelor’s degree or above.
- More than 4 years of marketing experience with digital/social focus with famous FMCG/retail brands in a foreign company.
- Solid experience working on large-scale projects and initiatives.
- Comprehensive understanding of social media best practices and algorithms.
- Understanding of retail business, fashion/footwear is a plus.
- Strong project management.
- Strong data analysis skills and excellent at aesthetic judgement.
- Strong oral and written English skills.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate