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Retail Operations Manager

Requisition ID:  12849
Job Location(s): 

Shanghai, SH, CN

Time in Office:  Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

  • Act as a key bridge between HQ and store teams to build a strong retail excellence system aligned with Crocs China business strategy and sales growth.

  • Provide end-to-end operational support to DTC stores to ensure effective execution of brand standards, customer experience, and operational excellence.

  • Serve as a retail consultant by coordinating internal functions and external partners to deliver high-quality execution.

  • Lead and monitor key projects across the DTC channel.

What You'll Do

1. New Retail & GTM

  • Partner with Merchandising and Marketing to execute monthly GTM plans and ensure in-store implementation.

  • Lead regular virtual store visits with cross-functional teams and track follow-ups.

  • Build a promotion best-practice library through data analysis.

  • Act as the communication bridge between office functions and store teams.

2. Retail Initiatives – Project Leadership

  • Lead retail initiatives to update SOPs and improve store efficiency, standards, and execution.

  • Drive projects to improve store KPIs (e.g. CRM programs).

  • Partner with Finance and HR on incentive programs.

  • Collaborate with Marketing on in-store marketing and offline displays.

  • Work with VM to ensure guideline compliance and strong assortment presentation.

Deliverables & KPIs

  • Retail excellence execution

  • Project outcomes and results

What You'll Bring to the Table

Education: College degree or above
Experience:

  • 5+ years in retail operations or store management

  • 2+ years in multi-store or regional operations
    Skills & Knowledge:

  • Advanced Excel & PowerPoint

  • Fluent English

  • Strong communication and presentation skills
    Interpersonal:

  • Effective in a cross-functional matrix environment

  • High integrity and professionalism
    Travel: As required

Key Role Dimensions

Key Relationships:

  • Internal: Country functions, store teams

  • External: Project vendors
    Geographical Scope: Mainland China

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate 

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