Integrated Marketing Specialist

KPIs / Deliverables:

• Timely and successful campaign executions

• Effective cross-functional coordination

• Accurate documentation and sample/purchase management

• Positive internal and external stakeholder feedback

Overview

Support integrated marketing campaigns and other marketing-related projects by coordinating with cross-functional teams and external vendors to deliver on brand KPIs and support business growth.

What You'll Do

1. Marketing Campaign Support

• Execute marketing campaigns independently to meet established timelines.

• Coordinate campaign execution with multifunctional teams (Retail Marketing, Visual Merchandising, E-Commerce Marketing, etc.).

• Ensure campaign integration and alignment with commercial channels.

• Maintain clear and efficient communication with internal and external stakeholders.

• Participate in post-campaign reviews and embed learnings for continuous improvement.

• Support ad-hoc projects; manage timelines, workflows, budgets, and deliverables.

• Facilitate coordination and timeline management across teams.

2. Team Support

• Manage marketing sample orders and purchasing (GTM-related).

• Coordinate agendas, emails, and calls for the marketing team.

• Maintain departmental documents, correspondence, and office supplies.

What You'll Bring to the Table

Education:

• Bachelor’s degree or above

Experience:

• Minimum 1 year of relevant experience

• 2 years in a fashion-related environment preferred

Knowledge & Skills:

• Basic understanding of marketing principles

• Strong analytical and problem-solving skills

• Detail-oriented with excellent organizational skills

• Fluent in spoken and written English and Chinese

Interpersonal Skills:

• Fast learner with a strong willingness to learn

• Excellent communication, writing, and presentation skills

• Team-oriented with relationship-building ability

• Able to work under pressure and meet deadlines

• Highly motivated, enthusiastic, and responsive

Travel:

• As required