Director Trend and Design - Asia
Shanghai, SH, CN
Overview
As the Director, Trend and Design - Asia, you will be a contributing member of the Design team, inspiring creative design thinking through your expert insights in global and China-specific trends in fashion, sport, culture, art and design, which are anchored in your vast proficiency in consumer and marketplace data. You will contribute to the creative design vision cross-functionally by informing brand-right seasonal storytelling, key product silhouettes, novelties, and personalization. You will help to build presentation assets, trend reports and runway recaps to distribute and present brand wide.
You are an analytical creative and know how to inspire a team through innovative thinking and collaboration in a fast-paced, dynamic environment. You can confidently forecast upcoming trends in the China market through your expert knowledge of the industry’s landscape and enjoy building inspiring creative assets.
What You'll Do
- Determine both short and long-term consumer and trend insights to create concepts consistent with Crocs’ design values and strategic needs
- Inform creative vision throughout design organization to ensure a cohesive and consistent brand message
- Maintain external trend partnerships relating to both region-specific and Global consumer and trend insights
- Drive design execution for Regional/Key Account SMU needs
- Create inspiring presentations, visuals and materials that can be used throughout the organization
- Maintain proficient understanding of regional marketplace trend through in-person retail analysis
- Collaborate seamlessly within the cross-functional teams to drive the seasonal design
- Lead multiple projects simultaneously, in a fast-paced, time-sensitive environment on seasonal and close to market calendars
- Demonstrate deep understanding of the most forward-thinking consumers and brands globally and how to connect them to the Crocs brand
- Be the Design link back to the Global Design team for China specific collaboration, strengthening communication and design vision
- Inspire those around you, lead with integrity and humility.
What You'll Bring to the Table
- 10+ years’ experience in product creation in the China market (footwear preferred)
- 3+ years’ leadership experience
- Skilled in Concept Creation, and Global Consumer Data and Trend Analysis with expertise in China-specific insights.
- Bachelor's Degree or equivalent
- Excellent communication and presentation skills with the ability to influence and engage an audience virtually and across multiple time-zones
- Fluent in Color Theory, Graphic & Print Design and Materials
- Expert in building Creative Visual Communication tools
- Expert in Data Analytics and Trend Forecasting
- Ability to travel Globally and Domestically
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate