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Director, Retail China

Requisition ID:  11215
Job Location(s): 

Shanghai, SH, CN

Time in Office:  Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

Lead and manage the DTC retail teams (District Managers, Store Managers) to achieve financial targets, KPIs, and ensure Crocs retail standards are met. Oversee store visual merchandising and develop the teams with best practices, training, and incentive programs.

What You'll Do

Key Responsibilities:

  • Drive retail sales and profitability in line with business plans

  • Manage performance of District and Store Managers, ensuring motivation and support

  • Plan and manage staff levels and payroll to optimize customer service and task execution

  • Ensure clear communication of Crocs’ customer service standards and retail guidelines

  • Conduct store audits and visits to improve service and performance across both owned and partner stores

  • Collaborate with marketing, merchandising, and wholesale teams to align on sales, promotions, and inventory levels

  • Manage the retail trading calendar and provide regular feedback on market trends and business performance

  • Lead retail business development, including new stores and closing under-performing locations

  • Align with regional teams to ensure business growth and ongoing support

KPIs and Metrics:

  • Retail revenue, growth, and profitability

  • Conversion %, UPT, ATV, GP, stock loss

  • Staff turnover and vacancy rates

  • Inventory and promotional performance

  • Performance of under-performing stores

Key Competencies:

  • Strong consumer-focused retail mindset

  • Expertise in retail best practices and understanding of the retail landscape

  • Leadership skills with the ability to motivate teams and drive performance

  • Proficient in managing cross-functional strategies and business models

  • Excellent communication, presentation, and analytical skills

What You'll Bring to the Table

  • 15+ years of relevant retail experience, with at least 3 years in a leadership role

  • Strong strategic thinking and ability to implement actions based on market trends

  • Hands-on leadership style with a focus on results and performance

  • Fluent in English and Mandarin

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate 

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