Merchandising Manager, DTC & E-commerce
Richmond, VIC, AU, 3121
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Merchandising Manager, DTC & E-commerce for Crocs Australia is responsible for executing the DTC merchandising strategy with a primary focus on driving a high-performing, commercially optimized e-commerce assortment. Reporting to the Senior Manager, Country Merchandising Lead, this role translates brand strategy into actionable buying and trading decisions. As a key driver of digital growth, you will focus on maximizing conversion, sell-through, and profitability across our direct-to-consumer channels.
What You'll Do
- Innovate & Think: Champion a digital-first mindset by identifying opportunities for online exclusives, testing new product categories, and implementing "test-and-react" strategies to stay ahead of consumer trends.
- Drive: Own the end-to-end buying and trading process for the DTC business, ensuring the assortment aligns with both the country vision and the broader wholesale framework.
- Manage: Oversee the full product lifecycle, including flow, depth, and replenishment decisions, as well as executing effective markdown and exit strategies.
- Achieve: Lead weekly and monthly trading reviews to analyze in-season performance, making data-driven adjustments to improve conversion and margin.
- Track: Monitor inventory flow and delivery schedules to ensure the right product lands at the right time to meet e-commerce demand and peak seasonal shifts.
- Connect: Partner closely with Digital, Planning, and Marketing teams to ensure a cohesive brand message and a commercially strong online offer for the Australian consumer.
What You'll Bring to the Table
- Education: BS or BA in business, marketing, fashion merchandising, or a related field—or equivalent years of relevant and related experience.
- Experience: Minimum 5+ years of experience in retail merchandising or buying, with a significant focus on E-commerce or DTC channels.
- Background Knowledge: Deep understanding of the Australian retail landscape and digital consumer behavior.
- Strong Understanding of: Inventory management, open-to-buy (OTB) processes, and the levers required to drive digital profitability.
- Highly: Data-driven and analytical, with the ability to translate complex sales metrics into clear, actionable commercial strategies.
- Demonstrated Ability to: Manage product lifecycles in a fast-paced environment, from initial launch through to final clearance.
- Ability to: Work collaboratively within a cross-functional team, influencing partners in Marketing and Planning to align on shared business goals.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
Job Category: Corporate