PR Manager, Europe

Overview

As part of the European marketing team, you will be responsible for driving brand engagement and product awareness in media across Tier 1 markets in Europe (UK, France, and Germany). You will lead relationships with key external stakeholders and PR agencies, managing both consumer and corporate PR initiatives. This includes developing and executing regional communication strategies, managing press and influencer events, driving organic gifting initiatives, curating the sample inventory, building executive profiles, speaking opportunities, and award submissions. The role requires a strategic, hands-on communicator with strong media relations skills and a deep understanding of cross-market dynamics. 

What You'll Do

• Create scalable PR toolkits, templates, and processes to support consistent Regional execution and International alignment.
• Develop and implement seasonal communication strategies for key marketing campaigns, product launches, and brand collaborations.
• Adapt and execute global PR strategies into impactful regional plans and activations that enhance brand perception and drive product desirability.
• Plan and execute in-market activations including consumer, press and influencers events, as well as organic gifting initiatives.
• Track broader media trends across the footwear industry and adjacent categories to inform proactive storytelling and timely response strategies.
• External stakeholder management: manage day-to-day collaboration with PR agency partners, including strategic guidance, asset delivery, project timelines, and regular status updates.
• Maintain clear and consistent communication with European and International stakeholders to ensure alignment, transparency, and effective project tracking across markets.
• Oversee sample coordination, including inventory management, ordering, and distribution for media and influencer gifting initiatives.
• Support budget management, including tracking expenses and coordinating payment processes with relevant teams and vendors.
• Monitor and report on regional media coverage, delivering clear insights and performance metrics to evaluate PR effectiveness.
• Develop and coordinate influencer marketing campaigns that align with our brand objectives and target metrics.
• Collaborate with influencers to create compelling, authentic content that resonates with their audiences and showcases our brand.
• Manage ongoing influencer partnerships and identify, attract, and cultivate relationships with relevant influencers to align with our brand values and target audience.

• Connect influencer marketing in 360 campaigns, leveraging partnerships through social media, CRM, Paid Media, and all marketing touchpoints.

• Build and maintain a media contact list, cultivating relationships with relevant media outlets and securing interviews and editorial features.

What You'll Bring to the Table

• BS or BA in public relations, mass communications, journalism, or related field 
  
• Minimum 5 years of PR agency or brand experience with a proven track record in a fast-paced, dynamic environment. 
  
• Established relationships with VIP stylists and experience with celebrity talent dressing strongly preferred 
  
• Footwear industry experience and globally-scaled experience are both a strong plus, but neither are requirements 
  
• Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills 
  
• Excellent communication abilities, written and verbal; internal and external 
  
• Requires thorough knowledge of general PR and marketing principals 
  
• Ability to effectively manage time, multi-task and prioritize duties, operates with sense of urgency 
  
• Advanced analytical skills, ability to translate complex data and trends into actionable strategy 
  
• Ability to develop, manage and improve upon process 
  
• Demonstrates consumer centricity and experience as well as passion for product and brand building 
  
• Strong organizational skills and ability to prioritize workload

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