Manager, Channel Activation

Overview

As a Channel Activation Manager at HEYDUDE International, based in Hoofddorp, you will play a pivotal role in driving brand’s growth in direct markets, as well as distributor markets. Reporting to the Sr. Manager Channel Activation, you will be the key link between the key distributor and wholesale partners and the internal marketing and commercial teams. You will be responsible to co-develop impactful local Marketing plans aligned with Global strategy and meeting local needs. This role requires close collaboration with cross-functional teams to ensure operational effectiveness, seasonal planning and execution, tool adoption, budget management, and stakeholder engagement.

Direct markets include key existing territories like UK, Germany, India, Australia as well as soon-to-be-open major markets in Europe and APAC. Distributors span across the entire globe: Europe (Italy, Spain, Greece, Eastern Europe,...), APAC (Philippines, Thailand, Vietnam, Indonesia, New Zealand,...), LATAM (Mexico, Panama, Caribbean,...).
The ideal candidate is an entrepreneurial self-starter with a passion for the footwear industry—should have a can-do attitude and ready to roll up their sleeves with while tackling every day with a positive attitude.

What You'll Do

Support growth of Distributor markets by developing impactful local Marketing plans    

• Work closely with local distributors teams to develop localized Marketing plans.
• Ensure local plans are aligned with Global Marketing strategy.
• Identifies brand opportunities in local distributor markets.
• Check that execution of local Marketing activations are on brand and according to agreed seasonal marketing plan.
• Share seasonal reports and best practices.
• Track distributor partner budget spent and contractual marketing agreements.

Wholesale Marketing Channel Activation Planning and Execution    

• Establish prioritized list of key wholesale partners with regional merchandising and commercial teams, and country wholesale marketing and business development / account management teams.
• Manage budgets and key account marketing investments to help sell-in and boost sell-through.
• Identify key account partners for channel programs, media, PR, and Social integration. Manage the development and execution of the channel programs and marketing activations.
• Support country wholesale marketing and sales in Preview, Sell-in and Sales meetings. Serve as marketing representative in Sales meetings with wholesale partners.
• Ensure alignment of regional marketing strategies with global brand goals.
• Measure and optimize activations and communicate with key stakeholders.

Collaborate with Marketing functional team    

• Receive GTM tools from Integrated Marketing and distribute them to distributors in a timely manner.
• Collect needs from local markets and brief Integrated Marketing for any material to be developed.
• Inform Integrated Marketing on relevant local Marketing moments.
• Liaise with Brand marketing teams members for local support.

Manage Direct Reports

• Manage and coach Channel Activation Sr. Specialist.
   

What You'll Bring to the Table

• Bachelor's degree in Marketing, ideally a Master's in Marketing 
• Preferably 5 years of full-time experience in Marketing with an international brand that operates in multiple channels.
• Fashion/Footwear industry experience is a strong plus. 
• International experience. 
• Priority Setting: Ability to take initiative, work independently and prioritize tasks; strong time-management, organizational and problem-solving skills.
• Creativity: Innovative thinking to create engaging and memorable brand activations.
• Project Management: Skill in managing multiple complex projects, deadlines, and stakeholders simultaneously.
• Budget Management: Understanding of budgeting and financial management related to marketing activities.
• Adaptability: Flexibility and adaptability to navigate changing trends, consumer behaviors, and industry dynamics. 
• Problem-Solving: Ability to identify challenges and develop effective solutions.
• Proven ability to successfully work in a highly cross-functional matrix environment.
• Experience in Wholesale marketing management or distributor marketing management is a plus.
• Knowledge of international fashion/trends with the ability to translate into commercial concepts.
• Exceptional oral and written communication skills.
• Fluent in English 

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