HEYDUDE: Sales Manager, LATAM

Requisition ID:  2574
Job Location(s): 

CO, US, 80020


Support and contribute to the LATAM business strategy, serving as one of the key pillars to LATAM 5YP by establishing and optimizing distributors’ wholesale/retail/ecommerce sales and productivity through partnering and leading these distributors’ towards achieving top-class operations and optimized business/ stores’ productivity and performance (Revenue, Financial Profitability, KPI). Enhance LATAM markets’ trade by exploiting/ capitalizing on markets’ opportunity and white spaces/ gaps penetration, resulting in incremental business. Facilitate and act as the “bridge” between internal HEYDUDE functions and distributors’  team, in ensuring all learning and implementation of HEYDUDE’s brand/  best practices (Customers Services, VM & Store Maintenance) towards delivery of superior consumer’s brand/ experiences, standardize for leverages in all processes and practices in LATAM markets.

What You'll Do


  • Revenue & Growth – performance versus Plan, comp. store performance/ trend.
  •  Profitability – Channel/ Account/ Store Performance versus Plan/ Trending.
  •  Productivity/ benchmarking - Channel/ Account/ Store PSF performance vs competition/ store (MB).
  • Managing under-performing areas of the business – planning and improving revenue and profitability for stores performing below mandated thresholds.
  •  KPI’s (Shared accountability) –traffic, Conversion %, UPT, ASP, SOH and mix
  • Ecommerce implementation and partnership within LATAM 
  • Ecommerce marketplace rollout and align with HEYDUDE guidelines
  • Fully conversant with retail and ecommerce best practices and deep understanding of both retail and ecommerce landscape.
  • Sound understanding of regional ecommerce marketplace and its developments.
  • Deep understanding of the regional consumer trends and behavior and the ability to influence/ partner with stakeholders to build actions that influence the same.
  • Externally focused, with sound knowledge of competition and the ability to measure competitive activities against HEYDUDE’ own efforts in relevant areas (of merchandise, promotions, Visual Merchandising, store locations/ openings etc.)
  • Strong people management skills especially with external 3rd parties team, with the ability to drive performance.  

What You'll Bring to the Table


  • Diploma/Degree in related discipline
  • Bilingual in English and Spanish
  • A minimum of 3-5 years of relevant experience, including at least 2 years in similar capacity.
  • Experience in working closely with regional Key Accounts 
  • Ability to understand and interpret market trends.
  • Proficiency with Microsoft Office applications (Outlook, Excel, Power Point)
  • Strong analytical skills and the ability to run the business by the numbers.
  • Excellent presentation skills.
  • Good Negotiation skills
  • Interpersonal Skill 
  • Action oriented and deadline focused
  • Hands-on manager
  • Dynamic and outgoing personality
  • Travel Requirement- When required.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.


Title: Sales Manager, LATAM 

Salary or Pay Range: $100,000-$124,000  

Workplace Persona: Explorer  

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.


This position is eligible to participate in a company incentive program. 


This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 


Job Category: Corporate  

Nearest Major Market: Denver