Sr. Manager - Marketplaces

Overview

Crocs India is looking for a strategic, driven, and experienced Marketplace Business Lead to manage and scale our presence across leading e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata Cliq, and emerging channels including quick commerce (e.g., Blinkit, Zepto). The role demands strong P&L ownership, team leadership, and a deep understanding of the online retail ecosystem, particularly in fashion/footwear categories. You will also act as a key interface between external platforms and internal teams including merchandising, marketing, and global stakeholders.

You will shape the strategy and business model and take full ownership of P&L responsibilities, including net revenue, product margin (PM), and EBIT. Your goal will be to drive sustainable growth in a fast-changing digital landscape in a band led manner, driving sustainable growth with profitability.

What You'll Do

Marketplace Business Management:

• Own the end-to-end performance and P&L across Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata Cliq, and emerging platforms.
• Identify new growth opportunities and scale Crocs’ presence across online channels, including Quick commerce and other emerging formats.
• Monitor and optimize key performance metrics: sales, margins, sell-through, visibility, returns, ratings.

Team Leadership:

• Lead, mentor, and develop a high-performing team of Key Account Managers (KAMs) and analysts.
• Drive operational excellence through effective planning, execution, and reporting.
• Foster a results-driven, agile team culture focused on ownership and problem-solving.

Platform Relationships & Joint Business Planning:

• Build and nurture strong partnerships with platform category teams.
• Co-create joint business plans including assortment strategy, marketing activations, seasonal events, and performance targets.
• Negotiate visibility, budgets, and exclusive drops aligned with Crocs’ brand and revenue goals.

Cross-Functional Collaboration:

• Work closely with India and regional merchandising teams to drive product-market fit and platform-specific assortment.
• Partner with marketing to activate consumer campaigns, influencer partnerships, and performance marketing tailored to each platform.
• Liaise with supply chain, content, and finance to ensure seamless execution and stock availability.

Strategic Growth & Insights:

• Analyze consumer and platform insights to identify trends, demand pockets, and gaps.
• Champion innovation in pricing, product bundling, and category expansion.
• Lead pilots in emerging channels (like Blinkit, Zepto) and scale based on learnings.

What You'll Bring to the Table

• Minimum 10 years of experience in e-commerce, with at least 5 years in managing marketplace businesses.
• Prior experience in fashion, footwear, or lifestyle categories preferred.
• Deep understanding of the Indian marketplace ecosystem.
• Proven track record of managing multi-platform businesses and leading teams.
• Demonstrated ability to influence cross-functional teams and external partners.
• Strong analytical, negotiation, and problem-solving skills.
• MBA or equivalent post-graduate degree preferred.
• High energy and adaptability to manage complex challenges and tight timelines.