Sr. Manager, Integrated Marketing

Overview

The Senior Manager, Integrated Marketing will shape and drive the CROCS brand marketing strategy across channels, including digital, wholesale and retail, and will ensure a cohesive marketing voice for the brand across the country.

This position will report directly to the Marketing Head of CROCS India and will be a critical member of the Crocs India Marketing Leadership Team. Working closely with other parts of the CROCS Marketing Department and in partnership with the Product & Merchandising, Digital, and commercial teams, this role will contribute to the overall success of strategic marketing goals and the brand’s ultimate growth targets.
 

What You'll Do

Key Accountability 1. Go-To-Market

• Develops country Integrated Marketing & GTM plans
• Connects with local Merchandising & Commercial teams to define needs and builds locally relevant GTM plans
• Works closely with International Marketing team to share integrated local needs
• Develops activations plans around local brand partnership & consumer moments
• Collects/filters/fulfills creative needs of country Commercial channels (Retail, WHL, Digital Commerce) via local in-house Creative resources or external in line with International Marketing team.

Key Accountability 2. Creative Excellence

• Establish creative excellence for Crocs - best-in-class in India, and then the world 
• Translate Crocs India mission to creative vision, building creative led solutions for business problems, in discussion with business, product, digital counterparts
• Collaborate closely with cross-functional teams to ensure alignment between campaign objectives and brand marketing strategy.
• Lead and nurture a team within crocs, and agency partners fostering a culture of creativity, curiosity, collaboration and excellence.
• Evolve a culture that enables world-class creative development, deliver creative breakthrough campaigns, content, and user experiences.
• Develop and streamline processes to optimize the efficiency and effectiveness of campaign design initiatives.
• Manage all creative agency relationships and building a strong relationship with the sector’s agencies’ leaders
• Track, evaluate and analyze content performance of key campaigns to ensure proper evaluation of created assets.

Key Accountability 3. Brand Partnerships

• Identify partners for regional brand partnerships (min 3 per year) and manage the entire process from ideation through to execution.
• Develop regional brand partnerships that drive hyper local/regional relevance, including the development of supporting activation plans.
• Develop activations plans around local brand partnership & consumer moments
• Develop pitch decks to secure regional brand partnership partners. 
• Manage partner relationships including negotiations and contracts, both internally & externally, including with legal teams. 
• Collaborate with internal commercial teams (Ecom, Retail, Wholesale, Distributors) to ensure regional activations are properly planned and executed.
• Evaluate KPI’s and summarise key learnings & insights that can be applied to future campaigns.

What You'll Bring to the Table

• Minimum of 11-12 years of experience with a proven track record of delivering 
• impactful and integrated campaigns for global brands.
• 5+ years of directly managing members of creative teams, helping them bring concepts to life, iterating and refining them and shaping future leaders
• Has excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to influence stakeholders at all levels.
• Excels in a dynamic, fast-paced, entrepreneurial environment.
• Experience with a world-class advertising agency, digital agency or internal corporate agency is a plus.
• Deep understanding of digital, new media, and social.
• Demonstrated experience managing creative processes through external ad agencies, internal teams and freelancers.
• Collaborative and flexible, working effectively with cross-functional teams and adapting to changing campaign dynamics
• Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives. 
• Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed. 
• Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing activities. 
• Able to perform under pressure and meet tight deadlines, maintaining a high level of performance in a fast-paced environment. 
• Master’s degree or equivalent professional experience in Marketing, Advertising, Communications, or a related field.