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Go to Market Manager

Requisition ID:  9575
Job Location(s): 

Gurugram, HR, IN, 122022

Time in Office:  Hybrid

Overview

The Go to Market Manager is responsible for creating and overseeing the execution of seasonal Go-To-Market activation plans and is a content enabler across all digital platforms in India; Ecommerce, Etail and Marketplaces.

This individual will collaborate with the commercial digital, performance marketing, CRM, brand marketing and merchandising teams to drive localized consumer moments, regional collaborations, new product introductions and promotional stories. The seasonal GTM plan is of key importance to fuel growth in strategic areas like key market growth and focused product collection growth. Along with this, he/she will be a content Ninja who would ace how the brand would appear at various touchpoints across dotcom, marketplaces and other digital channels.

Digital platforms include Crocs Owned.Com website (.IN) and etail/marketplaces accounts like Amazon, Myntra, Ajio and Flipkart.

What You'll Do

  • Develop and implement comprehensive go-to-market strategies aligned with Crocs’ global brand guidelines and tailored to the Indian market. Adapting and leveraging product launches, global consumer moments and collaborations to suit Indian Market Relevance.
  • Custodian for content creation for all GTM initiatives including product messaging, digital content, and activations
  • Oversee the briefing and execution process for all creative and copy to marketing to deliver creative assets timely
  • Define and monitor key performance indicators (KPIs) for GTM initiatives including revenue targets, market share growth, and time-to-market.
  • Analyze campaign performance to optimize GTM strategies and content.
  • Closely collaborate with Global GTM, Brand Marketing, Merchandising, Marketing, eTail and Digital Marketing, Partners, Vendors to develop activities to support the GTM plan and knowledge sharing.
  • Define and monitor key performance indicators (KPIs) for GTM initiatives including revenue targets, market share growth, and time-to-market.
  • Analyze campaign performance to optimize GTM strategies and content. 
  • Serve as the key link between global and local teams, ensuring brand consistency with room for market-specific adaptations.

What You'll Bring to the Table

  • 6+ Years’ relevant experience (Content Strategy/ Content Management/ GTM/ Project Management)
  • Strong suite to develop content and content calendars
  • Very organized
  • Strong verbal communication skills
  • Ability to work under pressure, with quick turn-around times
  • Ability to effectively interact with all types and levels of individuals, both internally and externally
  • Travel Requirements: 0-3 trips annually

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

Job Category: Corporate 

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