Brand Marketing Digital Manager (12 Months Contract)

Overview

The Brand Marketing Digital Manager will be responsible for supporting the regional Brand Marketing Director working primarily across Paid Media and Organic social media as well as Influencer Marketing, Digital Innovation and other digitally focussed marketing activities for the India market.

The focus of the role is managing the Paid Media and Organic Social Campaigns to ensure they align to our strategic priorities and deliver to our performance targets. The role will require close collaboration with our global teams as well as our agency partner, and encompasses responsibility for managing budget compliance, creative approvals, performance reporting, etc. 

Secondary focus includes all other digital channels, including marketing activations, influencer marketing, partnerships and digital innovation (metaverse/web3), which round out our marketing plans’ brand positioning goals, i.e. strengthen awareness and bridge the gap to familiarity & consideration.  
 

This is a 12 months contract. 

What You'll Do

Key Accountability 1. Paid Media

• Manage regional paid campaigns for India to support our seasonal stories and wearing occasions.
• Collaborate with the global team to ensure budget alignment and provide input to optimise regional localisations.
• Collaborate with our agency partner to drive optimisation of our paid investments and ensure alignment to our specific targets.
• Evaluate KPI’s and summarise key learnings & insights that can be applied to future campaigns.
• Oversee creative approval process, i.e. ensure assets (stills, videos, copy, translations) are made available in a timely manner and adapted to our regional/local needs as required.
• Drive agency decision-making as it relates to proposed media channels and investment splits, with particular emphasis on regional audience targeting.

Key Accountability 2. Organic Social Media

• Oversee the management of our regional social channels (Instagram, YT etc) to ensure optimal brand-right content that delivers high levels of engagement & interaction, while aiming to increase our follower count.
• Collaborate with the global team to ensure the right balance between audience segmentation (Feel Good v. Explorer) across our key markets.
• Collaborate with our agency partner to drive optimisation of our channel(s), including briefing/approving regional & local content they specifically developed for us.
• Evaluate KPI’s and summarise key learnings & insights that can be applied to future campaigns.
• Oversee creative approval process, i.e. ensure assets (stills, videos, copy) are made available in a timely manner.
• Collaborate with our agency partner to ensure effective community management which is both responsive and engaging.
• Ensure our QTM (quick-to-market) initiatives are being properly executed by our agency partner, and tune into their social listening reports to propose new QTM initiatives.

Key Accountability 3. Influencer Marketing

• Oversee development and execution of integrated influencer marketing campaigns that aligns with our brand objectives and target metrics.
• Collaborate with influencers to create compelling, authentic content that resonates with their audiences and showcases our brand. 
• Identify, attract, and cultivate relationships with relevant influencers to align with our brand values and target audience. 
• Manage ongoing influencer partnerships, including negotiation, contracts, and relationship management. 
• Streamline the Influencer management process, driving cost efficiencies aligned with the brand budget.
• Connect influencer marketing in 360 campaigns, leveraging partnerships through Social Media, CRM, Paid Media, and all marketing touchpoints. 

What You'll Bring to the Table

• Bachelor’s degree or equivalent experience in Marketing, Advertising, Communications, or a related field. 
• Minimum of 8-10 years of professional experience in marketing, specifically with paid & organic social
• Experience with key influencer marketing platforms and tools. 
• Ability to manage agency relationships with clear direction and oversight. 
• Knowledge of relevant monitoring & analytics tools to track/measure campaign performance.
• Strong communication and project management skills, with the ability to collaborate effectively with internal & external stakeholders. 
• Highly organized with the ability to manage multiple campaigns and tasks concurrently. 
• Skilled in working both independently and collaboratively in a fast-paced environment. 
• Excellent interpersonal skills, with the ability to build and maintain strong relationships. 
• Collaborative and flexible, working effectively with cross-functional teams and adapting to changing campaign dynamics. active and strategic, anticipating opportunities and developing innovative influencer and social media marketing approaches.
• Analytical and results-driven, using data and insights to inform decision-making and optimize campaign performance. 
• Intuitive, creative, and innovative, with the ability to identify unique and engaging influencer marketing opportunities. 
• Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives. 
• Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed. 
• Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing activities. 
• Able to perform under pressure and meet tight deadlines, maintaining a high level of performance in a fast-paced environment. 
   

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