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Sr. Manager Commercial Channel Marketing Activations

Requisition ID:  8638
Job Location(s): 

Gangnam-gu, Seoul , KR, 06192

Time in Office:  Hybrid

Overview

The Sr. Manager of Commercial Channel Marketing Activations in South Korea leads regional strategy for wholesale and retail marketing, adapting global platforms to local market needs to boost engagement, sales, and brand awareness. They collaborate with brand marketing, commercial teams, and external partners to develop regional sell-in and sell-through programs. This role also manages teams overseeing wholesale marketing, retail marketing, and visual merchandising.

What You'll Do

1. Regional Commercial Channel Marketing Strategy

  • Lead Wholesale and Retail marketing strategies in South Korea to meet business goals.

  • Set annual priorities, develop sell-in/sell-out strategies, and optimize retail activations.

  • Align channels with regional marketing calendar and ensure team consistency.

  • Represent Wholesale and Retail marketing in Commercial meetings.

2. Growth of Strategic Channels (GAP) + DtC

  • Integrate global marketing programs into regional wholesale and DtC channels.

  • Develop strategies for key accounts like ABC-MART and Crocs DtC.

  • Measure and optimize wholesale activations; oversee campaigns to align with strategies.

  • Collaborate with Commercial Teams, Brand Marketing, and Merchandising.

3. Retail & Visual Merchandising Marketing

  • Create and execute seasonal Retail marketing and Visual Merchandising plans.

  • Support Retail growth, new store openings, and product launches.

  • Stay updated on trends and enhance consumer experiences.

4. Resource Optimization

  • Coach and mentor the Commercial Channel Activation marketing team.

  • Improve processes and manage budgets, negotiating with agencies and partners.

  • Collaborate with MICE for insights and share local insights with global teams.

What You'll Bring to the Table

Education:
Master’s degree.

Experience:

  • 7+ years in brand management, communications, trade marketing, or related fields (preferably in sporting goods, fashion, lifestyle, or FMCG).

  • Expertise in Channel Activation Marketing for Wholesale and Retail.

  • Proficient in PR, digital marketing, and communications.

  • Experience in multinational environments with global, regional, and local knowledge.

  • Skilled in consumer analytics, project management, and agency collaboration.

  • Proven success in executing commercial campaigns and tracking KPIs.

  • Familiarity with GTM priorities and calendar alignment a plus.

  • Strong interest in pop culture, youth culture, and fashion.

Business Skills:

  • Deep understanding of omni-channel and commercial landscape.

  • Ability to set and measure KPIs.

People Management:

  • Experience managing teams and collaborating cross-functionally.

  • Proven ability to drive alignment and results in complex conditions.

  • Strong decision-making and collaboration with sales teams.

Competencies:

  • Motivated problem solver with a passion for learning.

  • High attention to detail and standards.

  • Excellent communication skills in English and Korean.

  • Agility in problem-solving and hands-on work.

  • Passion for branding, fashion, and authenticity.

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate 

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