Apply now »

Manager, Digital Marketing and Communications South Korea

Requisition ID:  9759
Job Location(s): 

Gangnam-gu, Seoul , KR, 06192

Time in Office:  Hybrid

Overview

The Digital Marketing & Communications Manager will lead the development and execution of localized marketing strategies in South Korea across PR, Social Media, Paid Media, and Influencer Marketing. The role ensures brand relevance and performance by tailoring global strategies to the local market, while collaborating closely with global and regional teams. This position reports to the Director of Marketing, South Korea.

What You'll Do

1. Strategy & Localization

  • Develop and execute South Korea’s digital marketing strategy across key channels.

  • Localize global strategies based on market trends, consumer insights, and platform behaviors.

2. Campaign & Content Execution

  • Lead local brand campaigns and PR/influencer activations.

  • Manage content creation to ensure cultural relevance and brand alignment.

3. Partner & Influencer Management

  • Oversee local agencies and influencer partnerships.

  • Negotiate and execute impactful influencer collaborations.

4. Social Media & Performance Insights

  • Grow local social presence aligned with global direction.

  • Track KPIs and analyze performance to drive optimization.

5. Cross-functional Collaboration

  • Coordinate with global and regional teams to ensure alignment.

  • Share local insights to inform global toolkits and planning.

6. Team Leadership

  • Manage and develop a local team.

  • Promote a culture of collaboration, creativity, and accountability.

What You'll Bring to the Table

Education & Experience

  • Bachelor’s degree required.

  • Minimum 5 years of experience in brand, digital, or trade marketing.

  • Background in fashion, lifestyle, or FMCG industries preferred.

Skills & Expertise

  • Strong knowledge of influencer marketing, agency management, PR, and digital media.

  • Skilled in campaign planning, content strategy, and KPI measurement.

  • Experience in multinational environments with cross-functional teams.

Leadership & Communication

  • Proven team management experience.

  • Excellent verbal and written communication in English and Korean.

  • Strong decision-making, collaboration, and stakeholder engagement skills.

Key Relationships

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate 

Apply now »