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Digital Marketing Specialist

Requisition ID:  9127
Job Location(s): 

Gangnam-gu, Seoul , KR, 06192

Time in Office:  Hybrid

Overview

Crocs Korea is looking for a Digital Marketing Specialist to drive growth across paid, affiliate, and owned media channels. This role will manage digital campaigns, analyze performance, and support cross-functional initiatives to boost traffic, engagement, and revenue. Ideal for a hands-on marketer eager to make an impact in a fast-paced eCommerce environment.

What You'll Do

Paid & Affiliate Media

  • Execute paid campaigns (Search, Retargeting, Social, Display) with agency support

  • Manage affiliate programs (promotions, coupons, cashback)

  • Explore and test new media channels

Owned Media & CRM

  • Manage digital touchpoints (Email, Kakao, App) to drive retention

  • Align content and messaging with brand and business goals

  • Use segmentation and personalization to grow reach and loyalty

Analytics & Optimization

  • Track KPIs (revenue, ROAS, CTR, CVR), generate insights

  • Recommend actions to improve campaign performance

Commercial & Technical Initiatives

  • Support eCommerce traffic and conversion efforts

  • Collaborate on technical projects to enhance marketing infrastructure

Operational Support

  • Coordinate POs, PRs, and budget tracking with Finance

  • Ensure timely execution of marketing activities

What You'll Bring to the Table

ducation

  • Bachelor’s degree

Experience

  • 3–6 years in digital marketing, ideally in FMCG, fashion, or eCommerce

  • Proven experience managing performance media and driving results

  • Technical project experience a plus

Skills & Competencies

  • Strong grasp of digital funnels and performance metrics

  • Able to juggle multiple campaigns with precision

  • Analytical, data-savvy, and insight-driven

  • Proficient in tools like Google Analytics or Adobe Analytics

  • Collaborative communicator with a proactive mindset

 The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

Job Category: Corporate 

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