Manager, Digital Marketing

Overview

As the Digital Marketing Manager at Crocs Korea, you will be responsible for developing and implementing digital performance marketing strategies to increase brand preference, drive CROCS.COM /APP traffic, and boost sales across various digital channels.

You will collaborate with cross-functional teams to build compelling campaigns, optimize digital assets, and analyze performance metrics to achieve business objectives.

What You'll Do

Develop Digital Performance Marketing Strategies

• Define digital performance marketing objectives aligned with Crocs Korea's brand positioning, sales targets, and digital marketing budget.
• Manage and allocate budget across key digital marketing channels based on performance history, projected ROI, and strategic priorities

Manage Digital Performance Marketing Channels

• Oversee and optimize various digital marketing channels such as Paid search, email marketing, social medias (KAKAO channel, Facebook, Instagram), display advertising, Crocs App etc.
• Manage affiliate marketing cooperating with affiliate partners with the purpose of both branding and sales.
• Develop and execute strategies to promote app acquisition, engagement, and retention among users.

Data Analysis and Optimization

• Manage regular reports and presentations on digital marketing KPIs, campaign performance, and budget utilization.
• Monitor performance metrics (ROAS, CTR, conversion rates) and adjust strategies as needed to achieve desired outcomes.

Content Development and Management

• Work closely with the creative team to develop compelling digital content, including ad creatives, landing pages, App, email campaigns, and social media posts
• Identify areas for optimization, A/B test strategies, and implement data-driven improvements to maximize campaign effectiveness and ROI
• Ensure consistency in brand messaging, visual identity, and tone across all digital platforms and campaigns.

Collaboration and Agency management.

• In partnership with the global tech team define technical issues and requirements for successful execution of performance marketing
• Collaborate effectively with cross-functional teams such as Owned site, Brand marketing, regional & global stakeholders to align digital marketing efforts with overall business goals.
• Manage relationships with digital marketing agencies, vendors, influencers, and affiliate partners to ensure high-quality deliverables, timely execution, and maximize ROI on digital marketing investments.

What You'll Bring to the Table

Education

Degree in any general discipline or related field

Experience

Over 7 years of professional experience in digital marketing, with a minimum of 3+ years of performance marketing

Knowledge

• Proven experience running performance marketing and KPI measurements
• Proven track record of delivering growth from multiple digital advertising sources
• Strong understanding of Affiliate marketing
• Experience in CRM marketing (via Email, Kakao channel, App, etc.)
• Able to handle large sets of complex data with excellent attention to details
• Advanced knowledge of Web Analytics tools: Google Analytics/Adobe Analytics
• Fluent/advanced in written and spoken English & Korean
• Team management experience preferred
• App marketing experience preferred
• Basic knowledge in HTML and Photoshop/XD preferred

Interpersonal Skill

• Good communication Skill
• Collaborative team player
• Ability to work effectively in cross-functional team environment