Sr. Specialist, Digital Product Management - Experimentation & Personalization
Broomfield, CO, US, 80021
Overview
The Sr. Specialist, Digital Product Management – Experimentation and Personalization will lead the vision, roadmap, and execution of strategies across our websites and apps. This role is critical to embedding a culture of data-informed decision-making and optimizing the end-to-end customer journey. You will work closely with global and regional teams to identify user problems, test hypotheses, and deliver tailored experiences that improve performance and drive business growth.
What You'll Do
- Define and lead a long-term experimentation and personalization strategy aligned with global ecommerce growth and evolving customer expectations.
- Develop a roadmap that can expand in a balanced manner by prioritizing quick wins alongside long-term optimizations and platform growth, staying informed about trends in CRO, A/B testing, and personalized experiences.
- Coordinate the end-to-end execution of testing and personalization initiatives across websites and apps, applying agile principles to maintain test velocity and quality.
- Use qualitative and quantitative data (e.g., UX research, analytics, behavioral insights) to identify friction points and prioritize high-impact hypotheses.
- Act as a connector across UX, development, analytics, CRM, marketing, and ecommerce teams to align testing strategies with broader business goals.
- Share test insights, trends, and performance updates with leadership and cross-functional teams to advise strategy and guide investment decisions.
- Ensure personalization efforts are grounded in real-time customer data and aligned with CRM campaigns, promotions, and content strategies.
- Partner with Martech and Engineering to improve CRM infrastructure, integrating experimentation platforms, CDPs, and campaign tools.
- Lead the implementation of real-time data pipelines and APIs to support behavior-based personalization and lifecycle targeting.
- Lead CRM use cases tied to site behavior (e.g., browse/abandon flows, dedication engagement), ensuring data accuracy, scalability, and compliance with privacy regulations.
- Evaluate and recommend tools to improve targeting, automation, and attribution within the CRM tech stack.
What You'll Bring to the Table
- Bachelor’s degree or equivalent experience in marketing, business, data science, human-computer interaction, information technology, or a related field.
- 4+ years proven experience in digital product management, CRO, or customer experience optimization, ideally in an ecommerce or consumer-facing environment.
- Proven success in leading A/B and multivariate testing programs and translating insights into significant product improvements.
- Experience working as a Product Owner or Product Sr. Specialist, in agile product development environments, with a strong focus on experimentation and personalization.
- Deep understanding of experimentation tools (e.g., Optimizely, Adobe Target, Google Optimize), analytics platforms (e.g., Google Analytics, Contentsquare, Hotjar), and personalization frameworks.
- Strong analytical approach and discernment, with the ability to interpret sophisticated data and connect testing outcomes to business performance.
- Experience embedding experimentation into agile development cycles and product planning.
- Outstanding communication and collaborator leadership skills, capable of influencing decisions and promoting a test-and-learn culture across the organization.
- Familiarity with CRM platforms and how customer data can inform and drive targeted experiences.
- Passionate about digital innovation, customer-centric design, and continuous optimization.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Specialist, Digital Product Management - Experimentation & Personalization 
Salary or Pay Range: $95,000 - $105,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver