Sr. Specialist, Brand Social Commerce
Broomfield, CO, US, 80021
Overview
Crocs, Inc. is seeking a Sr. Specialist, Brand Social Commerce. This individual will be responsible for implementing Social Commerce campaigns that align with business goals and objectives. Being a new role to the Brand Digital Marketing team, this individual will have a passion for Social Commerce and provide a distinctive level of subject matter expertise on how to develop and deliver strategies to engage with creators and consumers and drive revenue through Social Commerce. This role will sit on our global team as we are rapidly expanding social commerce globally.
What You'll Do
- Manage tactical execution of Social Commerce campaigns for the brand.
- Work with internal and external teams to build & curate engaging content tailored for Social Commerce.
- Own relationships with 3rd party vendor partners to integrate, optimize and lead day-to-day creator programs.
- Monitor campaign performance, perform deep dive analyses, implement robust testing strategies you create, and identify opportunities to grow or optimize performance.
- Develop clear and detailed reports to share campaign and test success, highlighting what went well and where we need to improve.
- Work with the greater Brand Marketing team to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals.
- Actively police the presentation of the Crocs brand in this space to ensure our policies are being followed.
- Effectively communicate brand voice to content creators/affiliates.
- Create briefs for all campaign related marketing activities on the platform.
- Coordinate with members from various teams, including Influencer Marketing, Organic Social, Integrated Marketing, and Ecommerce.
- Maintain up-to-date knowledge of best practices and latest developments in Social Commerce.
- Balance multiple projects at one time and reliably maintain target dates, adjust priorities as needed, and communicate any at-risk items.
- You will field special projects and requests as needed.
- Use data analytics to drive performance and decision making.
What You'll Bring to the Table
- Bachelor’s degree in marketing, Communications, Advertising or related field. Equivalent professional experience also accepted.
- Minimum 3 years of hands-on experience running Integrated Marketing, Organic Social, or Social Commerce campaigns.
- Experience working with agency partners & using partner feedback to improve campaign performance.
- Strong project management skills with the ability to multi-task and stay organized.
- You are an excellent communicator, and you have great problem-solving skills.
- Comfortable taking initiative to generate ideas that drive business and contribute to organizational effectiveness
- You strive to hit metric-driven goals and searches for the right solutions for Crocs.
- You understand the importance of "we before me" in a team and have the ability to work effectively with multiple cross-functional groups.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Specialist, Brand Social Commerce 
Salary or Pay Range: $70,000 - $80,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver
