Sr. Specialist, Brand Paid Social

Overview

We’re seeking a Sr. Specialist, Brand Paid Social to help build and deliver Crocs’ paid brand social strategy across key regions and product stories. This role will be integral in driving brand consideration, awareness, and new customer growth through outstanding paid social planning, activation support, optimization, and performance storytelling.

The ideal candidate is data-driven, consumer-centric, and creatively curious. They thrive in a fast-paced environment, bring an experimental approach, and are confident translating insights into action. This person has a strong foundation in paid social strategy and execution. They know the global social landscape and follow emerging platforms, formats, and trends led by content creators.

What You'll Do

• Support the development of paid brand social plans across NA, EMEA, and APAC for key product stories (Classic Clog, Echo, Collabs, etc.), ensuring plans align to seasonal brand priorities and integrated marketing moments.
• Partner with the Senior Manager to translate overarching brand strategy into platform-level plans, including audience strategy, flighting, budget phasing, and KPI frameworks.
• Contribute to innovation and experimentation roadmaps (new ad formats, content-focused approaches, emerging platforms), helping keep Crocs at the forefront of culture and social commerce.
• Work cross-functionally with Brand Marketing, Creative, eComm, Performance Media, and Regional Marketing teams to ensure paid social supports brand storytelling and product growth.
• Collaborate closely with Brand Media partners to ensure paid social aligns with broader global media strategy and channel roles.
• Engage International Markets to understand local insights and trends and help recommend localized paid social approaches where relevant (including market-specific platforms).
• Collaborate with the execution team to ensure a smooth handoff from plan to activation, including campaign setup inputs, tracking requirements, creative rotation strategies, and pacing mentorship.
• Help leads the day-to-day rhythm of paid social activations: timelines, results, approvals, creative readiness, and coordination across collaborators.
• Support creative briefing and performance feedback loops by building clear recommendations for asset mix, messaging angles, and optimization needs by platform.
• Supervise campaign performance and pacing; identify optimizations across targeting, placements, creative, bid strategies, and measurement approaches to improve outcomes across the funnel.
• Build and share reporting readouts that translate sophisticated performance into clear insights, findings, and recommendations, including “what we’d do differently next time.”
• Support measurement initiatives such as A/B tests, conversion lift, brand lift, incremental concepts, or bid-type testing, helping improve how paid social is evaluated and scaled.

What You'll Bring to the Table

• Bachelor’s degree in marketing, related subject area, or equivalent experience.
• At least 5+ years of experience in paid social with a strong emphasis on brand objectives (awareness/consideration/new customer growth).
• Experience supporting or managing paid social campaigns across key platforms such as TikTok, Instagram, YouTube, Pinterest, and others.
• Comfort working in a matrixed organization, collaborating across functions and regions, and building positive relationships through proactive communication.
• Experience working with agencies and/or platform partners to drive strong execution and results.
• Retail/footwear experience is preferred, but not required.
• Strong understanding of paid social platform capabilities and UIs, including ad formats, targeting options, measurement considerations, and optimization levers.
• Familiarity with global/social ecosystems — bonus for exposure to APAC-local platforms (e.g., Kakao, Naver, Line) or market-specific approaches.
• Sophisticated analytical skills and comfort using data to guide decisions — a proud data nerd who can translate performance into actionable insights.
• Ability to think across the funnel, balancing brand health metrics with business impact and understanding how paid social complements performance media.
• Strong measurement fundamentals: critical metrics, reporting, testing frameworks, and how to interpret takeaways to improve future plans.
• Excellent project management skills; can handle multiple campaigns at different stages with timelines and changing priorities.
• Strong communication skills — can clearly articulate strategy, results, and recommendations to a variety of team members.
• Creative problem-solver who brings curiosity, ownership, and a test-and-learn mindset to daily work.

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