Sr. Manager, Global Paid Brand Social

Overview

We’re seeking a Senior Manager, Global Paid Brand Social to lead the strategic development of Crocs paid brand social media globally. This person will play an integral role in driving brand consideration, awareness and new customers to the brand.

The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their social media expertise with extensive background and confidence in developing, executing, and optimizing global paid social plans. They have a strong understanding of the existing social media landscape around the world, whilst keeping up on emerging platforms.

What You'll Do

• Lead the development of paid brand social plans across NA, EMEA + APAC for Crocs’ key product stories ranging from the Classic Clog to Echo to one of our many Collaborations. Own strategy and planning before handing off to an execution team.
• Work cross-functionally to ensure that paid social campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth.
• Collaborate closely with Brand Media team to ensure the role of paid social is aligned with overarching brand media strategy globally.
• Partner with execution team to ensure smooth transition from strategy and planning to execution and reporting. Frequent communication is required to facilitate alignment to the strategy and a high-functioning and collaborative partnership.
• Identify and support innovation opportunities to help keep Crocs at the forefront of the digital world.
• Communicate with the International Markets to stay on top of local trends and educate on optimal social approach.
• Hire for and provide leadership and guidance to the new global paid brand social team as it is built out.

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What You'll Bring to the Table

• Nine (9)+ years extensive experience and proficiency in social media coupled with a great foundation in brand; Global experience preferred.
• Familiarity with APAC’s hyper local social platforms (i.e. Kakao, Naver, Line).
• Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media.
• Experience managing large-scale paid social campaigns including TikTok, Instagram, Pinterest, YouTube, and more.
• Strong understanding of platform UIs and capabilities.
• Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulate how it drives the business.
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy and insights: proudly a self-proclaimed data nerd.
• Measurement guru from bid type tests to conversion lift showing the optimal strategy to impact the business.
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments.
• Previous experience in retail/footwear is preferred, but not required.
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines.