Sr. Director, Channel Marketing (NA Retail & Wholesale)

Requisition ID:  923
Job Location(s): 

Broomfield, CO, US, 80021


The Crocs Sr. Director, Channel Marketing, Americas will act as the leader of channel marketing for Wholesale accounts and Crocs Retail stores in the US and Canada. This role acts as the voice of the consumer, translates global strategy into regional brand activation, and leads coordinated marketing planning for these channels. This role will be responsible for the regional channel marketing plans and strong Go-To-Market activation to deliver key brand metrics and growth plans.  

This leader should be able to successfully lead within a sophisticated matrix organization and have critical influence over coordinated planning. They will collaborate closely with NA sales (wholesale and retail), product, finance, creative, and other cross-functional teams. The new teammate will report to VP, Marketing, Americas and will be responsible for managing a team of six or more people.

What You'll Do

  • Build annual and seasonal marketing plans for Wholesale and Retail channel that deliver both on brand and business goals, working closely with various cross-functional teams.
  • Develop a Wholesale and Retail GTM strategy.  Translate Global objectives into strategic omnichannel programs to enhance customer acquisition and retention to achieve the Americas revenue goal.
  • Develop relevant strategies to drive critical retail and wholesale KPIs.
  • Align with regional and global merchandising on key product initiatives.
  • Build Strong external relationships with Key Wholesale accounts and Mall developers.
  • Develop collaborative communication across all groups to drive alignment and seek inputs to develop briefs and improve program efficacy.
  • Guides sell-in and sell-through strategy for wholesale and retail channels to drive sales results.
  • Oversee the Wholesale and Retail Marketing budgeting strategy and process; setting spend allocation across the year and regional priorities.
  • Measure and report on campaign performance to identify trends, insights and optimalization opportunities.
  • Accountable for annual planning, implementation and reporting on brand investments.
  • Co-lead sales meetings and trade shows.
  • Lead & develop high-performing team. Develop key skills and capabilities within the team and foster career development.

What You'll Bring to the Table

  • Bachelor's Degree and 12+ years of dynamic marketing experience (leading marketing teams, sophisticated brand/distribution environments, Wholesale or Footwear industry experience) 
  • Results oriented, Analytical, Organized, Courageous
  • Experience influencing and getting results in a highly matrixed environment. Excellent leadership and interpersonal skills. 
  • Ability to effectively communicate at all levels of organization.
  • Experience forming relationships with peers and partners and can lead cross-functional and cross-regional partners through influence.
  • Experience driving revenue results across multiple channels, including scaling global strategy for local execution.
  • Experience in the footwear industry is strongly preferred.
  • Ability to travel up to 50%.


We would love to have this great new leader be based on our Colorado HQ. There is flexibility for MA office for the right candidate.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.


Title: Sr. Director, Channel Marketing - Americas 

Salary or Pay Range: $190,000 - $200,000  

Workplace Persona: Collaborator  

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.


This position is eligible to participate in a company incentive program. 


This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 


Job Category: Corporate  

Nearest Major Market: Denver