Sr. Digital Marketing Specialist - Brand Paid Social
Broomfield, CO, US, 80021
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
The Sr. Digital Marketing Specialist - Brand Paid Social for Crocs is responsible for running the paid social execution for our global Brand Marketing business. This position will support our internal brand marketing team through paid social campaign creation, creative trafficking, ad reporting and analysis, and optimizations.
What You'll Do
- Lead tactical execution of brand marketing efforts on paid social & display channels (Facebook, Instagram, TikTok, Snapchat, Pinterest, Google YouTube, Kakao, Line, and various other partners).
- Paid social and display ad operations: own creative trafficking, ad tracking, campaign setups, and campaign testing. Monitor campaigns on marketing platforms to ensure ad delivery & troubleshoot as needed.
- Collaborate with the brand marketing team on global paid social strategy, creative briefing, and media plans aligned with our global go-to-market calendar. Work as the “internal agency” to the brand marketing team to turn strategy and media plans into live marketing.
- Be the advocate for channel needs like creative diversity & best practices. Analyze creative performance, compile findings, and ideate new testing plans to effectively reach important consumer segments. Communicate takeaways across the organization.
- Regularly report on brand paid social performance to key collaborators; interpret complex data into actionable insights for future campaigns.
- Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities.
- Develop and maintain quality control checklists to ensure error-free campaign launches. Maintain project timelines and follow up on projects as needed.
What You'll Bring to the Table
- BS or BA in business, marketing or related field – or equivalent years of relevant and related experience.
- 5+ years of experience in Digital Marketing experience required with hands-on experience in at least 1 major paid social platform like Meta, TikTok, Pinterest, or Snapchat.
- Background knowledge in at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.) and the ability to interpret data from analytics tools.
- Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid search, SEO, etc.)
- Demonstrated ability to collaborate with internal partners and team members & leverage partner feedback to improve campaign performance.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Digital Marketing Specialist - Brand Paid Social 
Salary or Pay Range: $80,000 - $90,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver