Sr. Copywriter, Brand
Broomfield, CO, US, 80021
Overview
Crocs is looking for a Senior Brand Copywriter to join our fast-paced, outstandingly dedicated, and collaborative Global Creative Marketing Team. This role will be responsible for supporting our Brand Marketing work, including Brand Book management and updates, Brand-focused campaigns, and any Brand initiatives large and small. From new Brand programs to seasonal Brand stories, you'll get to flex your creative expertise in an exciting and evolving environment! This work is conceptual in nature and demands a writer to understand nuances between various products, consumers, brands, and cultural trends at a highly developed level. The candidate must understand the differences between high-level Brand work and product-focused campaigns that add to the tapestry of the larger Brand identity.
Copy needs span across all of our marketing channels: Social, Paid, Print, Onsite, Video, Packaging, and more. Campaign messaging will need to be considered for global regions in addition to North America. The Senior Brand Copywriter will work with designers and art directors on the Brand Creative Team primarily, as well as the rest of the Creative team, and will also interact with global marketing, product, e-commerce, operations teams, marketing leadership, and external partners. This role is encouraged to build outstanding and compelling content to continue to elevate the Crocs brand across all channels.
This is an exciting, fast-paced, and constantly evolving role. These are some of our most highly anticipated, buzz-worthy, and impactful campaigns, so humility, teamwork, and outstanding effort are necessary. This writer will report to the Director of Copy.
What You'll Do
- Maintain, support, and elevate global brand standards by ensuring that copy is consistent with brand standards and systems while continuing to push the boundaries.
- Strategize, lead, and create solutions for brand initatives and present them to C-suite and VP level leadership regularly.
- Write all copy required for the Crocs Brand Creative Team that sits in Global Marketing, including retail, wholesale, digital, social media, brand guides, product packaging, and more.
- Maintain consistency of the Crocs brand voice through all channels while also working with the Copy Director to refine and disperse clear brand guidelines to the global marketing org.
- Collaborate with designers, social media, marketing, Environmental/Social/Governance, and creative teams on brand work, concepts, and execution.
- Proofread and copy-edit all copy work related to your projects. Be proactive and anticipate details of a campaign and other projects assigned.
- Support creative teams on additional duties, such as brainstorming, and legal searches.
- Assist the mainline and partnership copywriters with miscellaneous projects as needed.
What You'll Bring to the Table
- 6-10 years of proven experience in direct-to-consumer product marketing copywriting; background in creative/advertising/brand; fashion or footwear experience preferred; global experience a plus.
- Strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms.
- Comfortable writing short video / audio scripts and thinking conceptually about video ideas in partnership with the paid media and organic social teams.
- Experience in proofreading, copyediting a variety of business and marketing materials.
- Ability to multitask and complete projects in a timely manner.
- Attention to detail, organizational skills, and the ability to quickly switch gears in order to keep up with feedback and changes is critical.
- Outstanding written, communication, and presentation skills.
- Portfolio demonstrates extraordinary creativity and thoughtful writing.
- Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations.
- Willing communicator and collaborator.
- Maintain a professional and enthusiastic approach where it is about us/we and not me/I.
- Willing to accept and provide necessary critique and feedback.
- Flexible availability during off-hours to support global teams on occasion.
- Ability to commute into the beautiful, mountain-adjacent office in Broomfield, CO Mon-Thurs.
#LI-Onsite #LI-KR1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Copywriter, Brand 
Salary or Pay Range: $80,000 - $90,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Nearest Major Market: Denver